Blanket Partners with Humania on Simplified Term Life Insurance
Montreal, QC (Apr. 23, 2024) — Blanket Life, a digital-first insurance provider and online broker of life insurance and property & casualty insurance products, is pleased to announce the launch of its Simplified Issue Term life product in partnership with Humania Assurance. “We are delighted about our collaboration with Humania to bring this exciting term product to life for Canadian families” said Elizabeth Leah Lipkowitz, Founder and Chief Product officer of Blanket. “This product has competitive pricing in line with fully underwritten products and requires no medical exams. It has never been so easy, accessible or affordable to buy term life insurance. Families can sleep easy in less than 5 minutes knowing they are covered with a product and carrier they can trust.” The launch of this new Canadian product fits into Blanket’s strategy to digitize insurance products and make the purchase of insurance more seamless. “We are eager to deploy our innovative simplified issue term life product and continue our journey to digitize the insurance world while responsibly protecting families with coverage they can count on” Lipkowitz continued. “This marks the first step on our life insurance road in Canada to simplifying the way people protect what matters most...