NormanMax acquires FloodFlash parametric sensor tech
InsurTech acquisition expands NormanMax’s tech stack, adding real-time flood sensors to its network Miami, FL (May 20, 2025) – NormanMax Insurance Holdings, Inc. is pleased to announce the acquisition of FloodFlash, the parametric insurance technology company, marking a significant milestone in the company’s mission to redefine how the world manages risk. By integrating FloodFlash’s award-winning sensor-based technology into its broader parametric platform, NormanMax is expanding what’s possible in flood insurance – delivering fast, transparent, and scalable coverage where it’s needed most. FloodFlash will continue to operate as an MGA and Lloyd’s coverholder, and its parametric FloodFlash product will remain available to distributors and customers in the US, UK, and other markets. “I am very pleased to share the news of the acquisition of FloodFlash by NormanMax and can’t wait to work closely with Brad and the NormanMax team,” said Adam Rimmer, Chief Executive Officer (CEO) and Co-founder of FloodFlash. “This was an easy decision: there are powerful opportunities that come from combining a world-first parametric product with the world’s first parametric Lloyd’s syndicate. The partnership enables our ambitions for FloodFlash to build upon relationships with brokers and customers in the US and UK, to expand rapidly into new territories and perils,...