Hard to Place, Easy to Protect: Giving Vulnerable Homeowners a Fighting Chance
By Jerry Fairborn, National Sales Manager, Commercial, Moen Canada — Across Canada, more and more homeowners are finding that insurance is no longer a given. Properties once considered standard are being reclassified as risk exposures due to climate volatility, aging infrastructure, and escalating repair costs. In many regions, securing or renewing home coverage has become increasingly difficult, especially for those in flood-prone zones or older neighbourhoods. For insurance brokers, this presents an urgent challenge: how to help clients stay protected when traditional underwriting appetite is shrinking. Amid these pressures, one solution stands out: leak prevention through intelligent water management. By integrating smart water technology, brokers and insurers can redefine what “insurable” means, offering homeowners tangible proof of proactive risk control When Risk Becomes Routine Water damage remains the leading cause of property loss in Canada, responsible for more claims than fire or theft combined, according to the Insurance Bureau of Canada (IBC). IBC’s October 2025 Catastrophe Indices and Quantification Inc. data shows insured losses exceeded $9 billion in 2024, much of it due to flooding, rain, and sewer backup. But most losses stem not from weather, but from everyday incidents: burst pipes, leaking appliances, or undetected drips behind walls. These...
