Quotey Joins the Benevolent Trust Lab as Inaugural InsurTech Member
Calgary, AB (Apr. 8, 2026) – Benevolent Marketing is excited to welcome Quotey as the first insurtech member in the Benevolent Trust Lab, a new initiative that helps insurtechs align product, marketing, sales, and implementation around trust as a core design principle, not a tagline.
By joining the Trust Lab, Quotey will work closely with Benevolent Marketing and its principal, Steve Pieroway, to examine how trust shows up in its day-to-day brand experience.
“If there’s one truth in our industry, it’s this: the insurance industry runs on trust, and that includes tech vendors,” said Nick Kidd, CEO & Co-founder of Quotey. “I believe we do a good job building trust with our customers, and there’s always room to improve. Being part of the Benevolent Trust Lab gives us an opportunity to review our go-to-market approach through the lens of trust and make sure our promises, delivery, and outcomes line up.”
“Quotey is a well-respected insurtech brand in the Canadian ecosystem,” said Steve Pieroway, Principal at Benevolent Marketing and creator of the Benevolent Insurtech Trust Index. “I’m excited to work with Nick and the entire Quotey team to build on the trust they’ve already earned and carry it through consistently in their brand, marketing, sales, and service.”
Learn more about the Benevolent Trust Lab.
About Quotey
Quotey is Canada’s first multi-insurer quoting and comparison platform built specifically for brokers serving small and mid-sized commercial businesses. It combines intelligent applications with a robust insurer panel to streamline new business and renewals, giving front-line brokers the ability to quote faster and more confidently across multiple markets. For more information, visit quotey.io.
About Benevolent Marketing and the Benevolent Trust Lab
Benevolent Marketing is a marketing consultancy that helps B2B insurtechs bring their products to market. The Benevolent Trust Lab is a selective, ongoing working lab for insurtech vendors who want to align product, marketing, sales, and implementation practices around trust as a core feature, not a slogan. For more information, visit benevolentmarketing.com.
SOURCE: Benevolent Marketing
Tags: Benevolent Marketing, InsurTech, InsurTech Spotlight, platform, Quotey