Trufla Launches PolicyPro, Its Rapidly Growing Policy Administration Services Arm

Toronto, ON (Jan. 14, 2026) – Trufla is officially launching PolicyPro, a dedicated offshore back-office and policy administration service designed to help insurance brokerages reduce operational strain and refocus licensed staff on clients, retention, and growth.

Built by former broker operational leaders and backed by Trufla’s established infrastructure, PolicyPro provides trained, insurance-focused offshore teams that integrate directly into brokerage workflows and systems. The service delivers immediate operational capacity without the cost, disruption, or risk associated with expanding in-house administrative teams.

PolicyPro was created to address one of the most pressing challenges facing brokerages today: increasing administrative workload driven by renewals, transactions, accounting requirements, system migrations, portal entry, acquisitions, and regulatory change. By removing high-volume, non-licensed work from internal teams, PolicyPro allows brokerages to stabilize operations while scaling more confidently.

“PolicyPro was built from real brokerage pain,” said Diane Horsfield, Vice President of Customer Success at Trufla and the leader behind PolicyPro. “I’ve spent years inside brokerage operations, and the pressure is real — renewals stacking up, accounting backlogs, constant system and process change. PolicyPro was designed to take that weight off brokerage teams in a way that’s practical, scalable, and grounded in how brokerages actually work.”

PolicyPro is an operational partner for brokers, where dedicated teams support a broad range of non-licensed administrative functions, including policy transactions, portal data entry and quality control, renewals support, remarketing preparation, data downloads, document handling, commission reconciliation, and accounting assistance.

A key differentiator of PolicyPro is its structured training, onboarding, and quality assurance model, led by experienced insurance operations professionals.

“Offshore support only works when the training and onboarding are done properly,” said Jennifer Donohue, who leads onboarding and operational enablement for PolicyPro. “We take the time to understand how each brokerage actually operates — their systems, workflows, and service expectations — and train teams specifically for that environment. The goal is consistency and reliability, so brokerages feel confident handing work over and getting meaningful time back.”

PolicyPro operates from the same Cairo head office that supports Trufla’s technology development arm, following the same governance, infrastructure, security standards that underpin Trufla’s core business. This integrated model provides brokerages with long-term stability, accountability, and continuity beyond traditional outsourcing arrangements.

Brokerages interested in learning more about PolicyPro and Trufla’s offshore policy administration services can download the PolicyPro Information Package for a detailed overview of services, onboarding, and operational support.

About Trufla

Originating in the insurance sector, Trufla merges deep brokerage expertise with advanced technology to modernize how insurance is distributed and managed. Its flagship platform, truMarket, takes brokers Beyond the BMS—streamlining the entire customer lifecycle from lead to renewal with intelligent automation, self-service, and data-driven insights.

With a global client base exceeding 200 organizations, Trufla empowers distributors to thrive and scale in an increasingly digital world. Its product suite includes the truMobile customer self-service app, comprehensive sales and customer management solutions, and integrated digital marketing and analytics tools that help brokerages work faster, smarter, and more profitably.

Backed by a team of over 100 specialists in insurance, technology, and design, Trufla has become one of Canada’s leading insurtech providers—recognized as the Best InsurTech Provider by Insurance Business Canada in 2022, 2024, and 2025. For more information, visit www.trufla.com.

SOURCE: Trufla Technology Ltd.

Tags: InsurTech, InsurTech Spotlight, launch, Policy Administration Systems, Trufla Technology