QuickFacts Continues to Strengthen Its Relationship with Definity

Toronto, ON (Nov. 12, 2025) – QuickFacts, a leader in knowledge management software for insurance brokerages, is pleased to highlight its growing collaboration with Definity, parent company to some of Canada’s most long-standing property and casualty insurance companies. Through this collaboration, brokers can access Economical Insurance and Family Insurance directly through the QuickFacts platform, giving them a faster and simpler experience.

“Our relationship with Definity will make it easier for brokers to access the information they need to support their clients,” said Christy Barsalou, President and CEO of QuickFacts. “We’re grateful for the opportunity to work alongside Definity, and we’re especially excited to expand the offer to Family Insurance in BC.”

For carriers, the advantages show up right away. QuickFacts reduces calls to underwriters and business development teams while cutting down requests from portal registrants. After integration, carriers gain an insights dashboard and can share broker-facing information at no cost. With clearer guidance on complex topics, brokers are more likely to place business across a broader range of products. Carriers also benefit from direct portal links, frontline educational advertising, and less time spent maintaining internal documents.

“We value our ongoing collaboration with QuickFacts and the way it helps brokers work more efficiently,” said Kathy Curran, VP, Personal Insurance Business Platforms, Definity. “By working with QuickFacts, we continue strengthening our commitment to the broker channel and making it easier for our valued broker partners across Canada to deliver an optimized customer and employee experience.”

QuickFacts now works with over 100 insurance carriers across Canada. In addition to its national growth, the company has been placing a strong focus on Western Canada & Quebec. QuickFacts has also introduced commercial lines content and an AI-enabled framework, helping brokers find the information they need more quickly.

Brokers see strong results with QuickFacts. On average, they save more than an hour a day thanks to streamlined carrier information, fillable forms, smarter search, and simplified workflows. Training and onboarding time is cut in half, helping new producers get up to speed faster. Many brokerages also report sales increases of up to 20 percent.

At the technology level, QuickFacts runs on a custom CMS designed for insurance and powered by proprietary natural language processing. This enables AI-driven search and recommendations that give brokers faster, more accurate access to carrier information. The result is a platform that feels intuitive while keeping the company at the forefront of applied AI in insurance knowledge distribution.

About QuickFacts

QuickFacts is a Halifax-based company dedicated to improving the insurance industry through technological disruption. Their AI-enabled software as a service (SaaS) platform organizes insurance carrier and brokerage information into a searchable database of simplistic carrier comparison charts, detailed workflows, helpful resources, and more. Implementing their software is proven to drastically improve the operational efficiency of insurance brokerages. For more information, please visit www.quickfactsinc.com.

About Definity

Definity Financial Corporation (“Definity”, which includes its subsidiaries where the context so requires) is one of the leading property and casualty insurers in Canada, with over $4.5 billion in gross written premiums for the 12 months ended March 31, 2025 and approximately $3.4 billion in equity attributable to common shareholders as at March 31, 2025

Formed in 2021, Definity Financial Corporation (TSX:DFY) is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. By investing in businesses and innovations, the companies in our group help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change. For more information, visit www.definityfinancial.com.

Source: QuickFacts

Tags: Definity, InsurTech, InsurTech Spotlight, partnership, platform, QuickFacts, Software as a Service (SaaS)