Acera Insurance deepens Edmonton roots with latest partnership deal
Calgary, AB (Sept. 22, 2025) – Acera Insurance Services Ltd. is pleased to welcome its newest partner, Merit Insurance Services Ltd. of Edmonton, AB.
Both Acera Insurance and Merit Insurance have a deeply rooted presence in Edmonton, combining for more than 100 years in Alberta’s capital city.
“The longevity of our two organizations demonstrates that Canadians deeply value working with a local, independent brokerage that puts their best interests first,” says Lee Rogers, Chief Executive Officer, Acera Insurance.
“Acera Insurance is proud to partner with Merit Insurance, supporting its growth without sacrificing their independence and Canadian ownership.”
Merit Insurance has specialized in home and auto insurance since 1985. Through this partnership with Acera Insurance, it looks forward to expanding not just its personal insurance offerings but also providing clients with commercial insurance solutions and employee group benefits — while staying true to its long-standing customer promise.
“Merit Insurance prides itself on providing exceptional service and building long-term relationships with our clients,” says Greg Hyland, President, Merit Insurance.
“We see tremendous value in Acera Insurance’s independence and employee-owner model. Because of this, we know our clients will continue to receive top-notch service and impartial solutions for all their insurance needs.”
This partnership supports Acera Insurance’s commitment to maintaining a competitive, independent, Canadian-owned brokerage option in Alberta, where it has offices in Calgary, Edmonton, Fort McMurray, Red Deer, Stettler and Sylvan Lake.
The Merit Insurance Services Ltd. deal closed on Sept. 1, 2025.
About Acera Insurance
Acera Insurance is the largest independent, employee-controlled brokerage in Canada. With 1,300 employees in over 70 offices across Canada, $1.4 billion in gross written premiums, $1.3 billion in group retirement savings assets under management and more than 700 employee-owners, Acera Insurance provides custom insurance and risk management solutions for personal and commercial clients nationwide, including comprehensive group benefits capabilities. Trusted by generations of Canadians, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses from the Pacific to the Atlantic and into the Territories. Acera Insurance is a proud member of the Canadian Broker Network and Benefits Alliance. For more information, visit www.acera.ca.
Source: Acera Insurance
Tags: Acera Insurance, partnership