Blink Parametric and MAWDY Ireland Reveal Results in Study of Flight Disruption Solution Integration

• 11% increase recorded in take-up of premium product offering Flight Disruption cover as standard
• 21% increase in average policy premium since including Flight Disruption assistance in higher tier products

Cork, Ireland (May 21, 2025) – In October 2023, MAWDY – a global insurance, reinsurance and services company and part of the MAPFRE Group entered into a collaboration with Blink Parametric. The partnership set out to explore the expansion of parametric travel insurance solutions across the global MAWDY assistance product portfolio.

Covering segments of the direct book of the Irish unit of MAWDY initially, the Blink Parametric flight disruption solution rollout expanded across the brand network from January 2024, making the solution accessible to single-trip and annual multi-trip travel insurance customers who purchase either a platinum or gold policy directly via online insurance intermediaries including InsureandGo Ireland and Chill. The benefit activates when a policyholder’s flight is disrupted by more than three hours, with an automated notification and offer of assistance options, including real-time access to one of 1,300+ executive airport lounges worldwide or a real-time cash payout alternative.

The Study outlines impactful commercial outcomes and reports on a rich resource of new data on customer behavioural activity during the period from January to November 2024, aiding pricing and marketing decisions, and delivering an improved understanding of customer travel profiles. Central to the results and findings in the Study are the Net Promoter Score (NPS)^[1] ratings and the outcome of a Customer Experience Survey^[2] of 3,000+ customers conducted by MAWDY across the same period.

Commercial Results

• 11% increase recorded in take-up of premium product offering flight disruption cover as standard
• 21% increase in average policy premium since including Flight Disruption assistance in higher tier products

Customer Engagement Activity

• 54% registration rate (policyholders registered flights pre-departure)
• 35% of claimants availed of Lounge Access
• 65% of claimants availed of Cash payout

Customer Satisfaction scored 90% overall. The Overall Lounge and Cash Claims experiences earned NPS ratings of 43 and 78 respectively.

Sid Mouncey of Blink Parametric, said, “Feedback is greatly valued at Blink and we are immensely grateful to MAWDY for their willingness to share not only the insights on our collaboration but the measurable results that speak volumes. It is to the MAWDY team’s credit that the results reflect the overall effort. The complexity of this multi-brand and now multi-national partnership following our introduction across MAWDY’s network has proven to be a showcase for Blink’s capacity to offer unparalleled flexibility catering to a diverse array of brand, network and customer requirements bringing benefit to every level of the value chain.”

Blink Parametric travel solutions are designed to deliver operational efficiency in processing high-frequency, low-value travel insurance claims when the traveller needs immediate real-time claim resolution.

Declan Murphy, Head of Commercial, MAWDY, said “Our collaboration with Blink has been a great success. The results, including a 90% customer satisfaction rating, delivered within the first year of activation reflects a high-performance solution at work across our network. Our learnings from the data sets are going to enable us to price and market our products more effectively and tailor our offerings based on insights on everything from top departing airports, airlines and flight times to seasonal trends and popular destinations.”

Download the Blink Parametric and MAWDY Case Study: Delivering Innovation in the Travel Insurance Market – Making Bad Days Better.

Notes

[1] Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague

[2] MAWDY Customer Experience Survey of 3,000+ post-claims Service Users

About Blink Parametric

Founded in 2016, Blink Parametric is a multi-award-winning global InsurTech that creates innovative, white-labelled solutions to enhance the services and customer experiences of the world’s leading insurance companies. Its platform serves as the conduit for high frequency, low value claims across Travel, with flight disruption and lost luggage solutions that help travel insurers, airlines, OTAs and membership programme providers to assist travellers to manage the unexpected in real-time, with ease. Blink’s data-driven solutions, including Travel Disruption and Cyber Security, provide product enhancement and differentiation for its insurance partners whilst improving the experience of their customers by automating claims processes, and delivering real-time assistance and resolution during stressful events such as flight delays and cancellations, lost luggage and compromised online data. For more information, visit blinkparametric.com.

About MAWDY Ireland

The Ireland unit of MAWDY is a branch agency of MAWDY, a global insurance, reinsurance and services company. MAWDY has been active in the Irish market for over 30 years, and today is one of the largest providers of home and motor breakdown assistance and travel insurance in the country, employing 150 people. Our services are geared towards providing assistance to the customers of general insurers, insurance brokers, vehicle manufacturers, brokers, financial service providers, motor dealers, travel agents, utility companies and other industries For more information, visit www.mawdy.ie.

MAPFRE ASISTENCIA Compania Internacional De Seguros Y Reaseguros, S.A., trading as MAWDY, is authorised by Direccion General de Seguros y Fondos de Pensiones del Ministerio de Economia y Hacienda in Spain and is regulated by the Central Bank of Ireland for conduct of business rules.

About MAWDY

MAWDY is the assistance unit of MAPFRE Group. Previously known as MAPFRE Asistencia, MAWDY is a global company operating in 23 countries, with a presence mainly in Europe and Latin America, and employing more than 2,500 people:

• €498 million revenue (2024)
• 600+ corporate partners
• 12,000+ service providers
• 4 million+ assistance cases per year.

For more information, visit www.mawdy.ie.

About MAPFRE

MAPFRE has a worldwide presence and generated €33.2 billion revenue in 2024. They are the largest Spanish-owned insurer in the world, the largest multinational insurance company in Latin America, and among the 15 largest European groups by premium volume, with more than 31,200 employees serving over 31 million people around the world. For more information, visit www.mapfre.com/.

SOURCE: Blink Innovation via Fuller Marketing

Tags: Blink Innovation, InsurTech, InsurTech Spotlight, parametric insurance, travel