What’s in a Name? The Art of InsurTech Naming
New SMA Blog by Mark Breading, Partner, Strategy Meets Action Boston, MA (Sept. 12, 2018) – What is it with InsurTech brand names? Among the InsurTechs SMA is tracking (well over 1,000) are a wide range of names ranging from the clever to the practical to the bizarre. Having personal experience with naming, I can… Read more »
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