iPipeline Introduces Novera API Hub, Creating a Connected Life, Annuity, and Wealth Ecosystem
Launching with Headless Annuities as the first solution, the Novera API Hub enables organizations to build and test API-driven digital workflows boosting customer experience and operational efficiency
Wayne, PA (Aug. 26, 2026) – iPipeline®, a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industry, is pleased to announce the launch of the Novera API Hub, a developer experience that provides organizations with a simplified way to build, and test APIs workflows. Launching with Headless Annuities, the new hub on the Novera platform enables financial institutions, carriers, broker-dealers, IMOs, and wealth technology providers to embed annuity workflows directly within their existing platforms and digital processes for increased efficiency.
As organizations look to modernize product lifecycles and customer experiences, they face growing pressure to deliver intuitive, branded digital journeys without adding operational complexity. iPipeline’s Novera API Hub and Headless Annuities solution help to meet that challenge. Powered by iPipeline’s AFFIRM® execution engine, Headless Annuities enables organizations to embed proven annuity processing, validation, and compliance capabilities directly into their own platforms and workflows. As part of iPipeline’s comprehensive digital strategy to spearhead a connected life, annuity, and wealth ecosystem, Novera API Hub will have additional API-based capabilities launching in the coming months to further simplify workflows and support seamless digital experiences across the space.
“Our vision for Novera is to create intelligent, connected digital processes, both for customers and businesses, across the full life, annuities, and wealth ecosystem,” said Pat O’Donnell, Chief Executive Officer at iPipeline. “Advisors shouldn’t have to leave the platforms they rely on every day to access critical annuity capabilities. Through the Novera API Hub, we’re making it easier for organizations to bring those processes closer to where advisors work, starting with Headless Annuities.”
Through the interactive testing environment of the Novera API Hub, organizations can access API documentation, review endpoints and schema definitions, and test demo annuity APIs using sample data.
“The launch of the Novera API Hub is a critical milestone in providing our customers with the flexibility to build processes aligned with their business strategies, technology investments, and evolving client expectations,” said Katie Kahl, Chief Product Officer at iPipeline. “Headless Annuities is the first step in a comprehensive product roadmap, enabling our clients to tap Novera’s API-first approach to create streamlined, intuitive digital workflows that support sustained, streamlined growth.”
About iPipeline
iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. iPipeline couples one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows—from quote to commission—with seamless integration. The company’s vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.
Since its establishment in 1995, iPipeline has helped protect more than 49 million people, and today is trusted around the world by more than 100 insurance carriers, and providers, and more than 2,500 broker-dealers, financial institutions, Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and Managing General Agents (MGAs). Connected to more than 500,000 agents and advisers/advisors, the company collected more than $33 billion in premium in life insurance and $55 billion in annuities in 2022. iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500® and Fortune 1000® indices. For more information, visit ipipeline.com.
SOURCE: iPipeline via Aspectus Group
Tags: API, customer experience (CX), Ecosystem, iPipeline, launch, Life & Annuity, Next Generation Platform, platform, United States (USA)