General Motors Aims to Transform the Auto Insurance Industry with OnStar Insurance
New digital insurance experience that aims to be secure, fair, personalized and easy to use
Detroit, MI (Nov. 18, 2020) – For more than 20 years, General Motors’ OnStar brand has empowered customers to drive with confidence, offering services that provide added peace of mind on the road. GM announced today it will take its relentless focus on safety and delivering a world-class customer experience one step further with OnStar Insurance. GM’s new insurance agency, OnStar Insurance Services, will be the exclusive agent for OnStar Insurance.
A vehicle is one of the most significant purchases a person will make during their lifetime. OnStar Insurance Services intends to leverage its unique understanding of the vehicles GM produces to offer a secure, fair, personalized and easy-to-use digital insurance experience for drivers.
“OnStar Insurance will promote safety, security and peace of mind,” said Andrew Rose, president of OnStar Insurance Services. “We aim to be an industry leader, offering insurance in an innovative way. GM customers who have subscribed to OnStar and connected services will be eligible to receive discounts, while also receiving fully-integrated services from OnStar Insurance Services.”
Over the next few years, OnStar Insurance Services plans to develop a digital insurance experience that is:
- SECURE – OnStar Insurance Services envisions a world where customers can drive with added confidence knowing they are protecting themselves, their passengers and their vehicles whenever the unexpected happens. In the future, if an accident occurs, OnStar Insurance policyholders who have an OnStar Safety & Security plan will have added peace of mind knowing that Automatic Crash Response[1] can notify an OnStar Emergency-certified Advisor[2] who can send for help.
- FAIR – OnStar Insurance Services is working with its insurance carrier partners to offer insurance that takes biased judgement out of insurance shopping by focusing on factors within the customer’s control: individual vehicle usage and rewarding smart driving habits that benefit road safety.
- PERSONALIZED – OnStar Insurance Services plans to provide customers with personalized vehicle care and promote safer driving habits. With advanced technology and data-backed analyses of driving behavior, OnStar Insurance Services plans to build on the learnings of the OnStar Smart Driver feature to provide proactive recommendations for smarter driving habits so customers can drive more safely and potentially earn discounts.
- EASY TO USE – OnStar Insurance Services seeks to create a centralized location for customers’ automotive insurance needs. In the coming years, OnStar will work to provide customers with a seamless insurance shopping experience. With OnStar Insurance Services, convenient online support will be available, and OnStar Insurance Services’ agents will stand ready to help customers with insurance needs.
Starting with Arizona residents, OnStar Insurance Services will initially offer OnStar Insurance to GM employees in Q4 2020, expanding to additional customers, including the general public, in early 2021.
Learn more at www.onstarinsurance.com.
Notes
1. OnStar plan, working electrical system, cell reception and GPS signal required. OnStar links to emergency services. Not all vehicles may transmit all crash data. See onstar.com for details and limitations.
2. Certified by the International Academies of Emergency Dispatch.
About General Motors
General Motors (NYSE:GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Holden, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at www.gm.com.
Insurance policies sold through OnStar Insurance Services Inc. (“OnStar Insurance Services”) are underwritten and issued by member companies of American Family Mutual Insurance Company, S.I. (collectively, “Insurers”). Insurers are not affiliated with OnStar Insurance Services or its affiliates. Insurance policy prices, coverages, features, terms, benefits, exclusions, limitations, and discounts vary among these Insurers and are subject to qualifications. Privacy policies also vary. OnStar Insurance Services, Inc. assumes no responsibility for any claims and makes no representations regarding the terms and conditions of any policies issued by the Insurers. The Insurers are solely responsible for any claims, and coverage is subject to policy terms and conditions.
All products quoted and sold through OnStar Insurance Services, Inc. OnStar Insurance Services, Inc. is a licensed agency domiciled in Arizona and has its principal place of business at 100 Renaissance Center, Detroit, MI 48243. Arizona Agency No. 3001046160. OnStar and the OnStar Logo are service marks of OnStar LLC, used under license.
Source: General Motors Company
Tags: General Motors (GM), launch, personalized marketing, Transformation
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