Brands Risk Losing 38 Percent of Customers Because of Poor Marketing Personalization Efforts: Gartner Survey

Marketing leaders strive for one-to-one personalization, but fall significantly short in most cases Stamford, CT (Mar. 11, 2019) – While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep…. Read more »

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