CMO Collaborators Fill the Gap in the C-Suite to Drive Business Growth, Accenture Interactive Research Finds

Nine in 10 organizations view the CMO as the connective tissue between different lines of business New York, NY (Oct. 3, 2018) – New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers (CMOs) to expand their remit by assuming the role of CMO Collaborator. By ushering… Read more »

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