Are insurers truly ready to scale gen AI?
New survey findings uncover gaps in preparedness, but a strategic focus on resources, responsibility, and returns could help insurers from POC to production — By Sandee Suhrada & Stephen Casaceli, Deloitte — It’s likely that no other technology offers as much transformative potential as generative artificial intelligence. This technology has the potential to change the way insurers operate, assess risks, launch products, and interact with customers, among other things. However, the journey toward scaling gen AI has challenges on multiple fronts. In the last year or so, many insurers have dipped their toes in gen AI proofs of concept, but despite the hype, and some initial successes, many may not yet be fully prepared to harness the full potential of gen AI. So, the question looms: How ready are insurers to scale gen AI? In June 2024, Deloitte conducted a survey of 200 US insurance executives, of which 100 come from the life and annuity (L&A) sector and the remaining 100 from the property and casualty (P&C) sector, to assess their readiness to adopt gen AI. Survey findings reveal how insurers surveyed are preparing to move past the initial proof of concept (PoC) and experimentation stage and how they are...