National Study Reveals Canadian Mortgage Holders Face Growing Financial Vulnerability Despite Insurance Coverage
Pollara study commissioned by CAFII identifies critical gaps in protection awareness and confidence, pointing to opportunities for industry to better serve financially vulnerable families Toronto, ON (Nov. 25, 2025) – Half of Canadian mortgage holders could only maintain their lifestyle for less than six months without their primary income, according to groundbreaking research from Pollara, commissioned by the Canadian Association of Financial Institutions in Insurance (CAFII). The comprehensive Credit Protection Insurance (CPI) Segmentation Study surveyed more than 3,000 Canadians and reveals widespread financial stress alongside troubling gaps in protection confidence, even among those who already have insurance coverage. The research, the first in Canada to map behavioural segments among current and potential CPI customers, found that 44% of mortgage holders report the current economic situation is negatively impacting their personal finances, while 57% have concerns about job loss in the next 12 months. Perhaps most concerning: 50% say they would have serious problems paying bills if their main earner were unable to work. The Confidence Crisis Despite widespread insurance ownership, Canadians lack confidence in their existing safety nets. The study found that 35% don’t know how long their life insurance policy would last if needed, while only 38% feel confident...