{"id":5507,"date":"2018-04-16T08:54:34","date_gmt":"2018-04-16T12:54:34","guid":{"rendered":"http:\/\/lifeinsurance-orleans.ca\/Life-Insurance-Blog\/?guid=b7b7910a98e70ac92fd18bbe55f7669d"},"modified":"2018-04-16T08:54:34","modified_gmt":"2018-04-16T12:54:34","slug":"american-express-to-end-its-plenti-frequent-shopper-program","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2018\/04\/16\/american-express-to-end-its-plenti-frequent-shopper-program\/","title":{"rendered":"American Express to end its Plenti frequent shopper program"},"content":{"rendered":"<p>NEW YORK &#8212; American Express is ending its frequent-shopper program Plenti, despite years of marketing and high-profile partners like RiteAid, ExxonMobil and Macy&#8217;s.<\/p>\n<p>The Plenti program will end on July 10, the company announced in a tweet Monday. All Plenti points will expire on that date.<\/p>\n<p>Plenti was launched in mid-2015 to great fanfare as a frequent-shopper program that would involve multiple companies and brands, similar to other programs found in Europe. American Express even launched a Plenti credit card that would give customers Plenti points for each dollar they spent on the card.<\/p>\n<p>While American Express was able to partner with big brands at the beginning, the program lost several key members in 2017 like Macy&#8217;s and Chili&#8217;s and was considered to be on life support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK &mdash; American Express is ending its frequent-shopper program Plenti, despite years of marketing and high-profile partners like RiteAid, ExxonMobil and Macy&rsquo;s. The Plenti program will end on July 10, the company announced in a tweet Monday. All Plenti points will expire on that date. Plenti was launched in mid-2015 to great fanfare as [&hellip;]<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/5507"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=5507"}],"version-history":[{"count":1,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/5507\/revisions"}],"predecessor-version":[{"id":5508,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/5507\/revisions\/5508"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=5507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=5507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=5507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}