Facebook suspends Canadian firm amid data mining scandal<\/a><\/li>\n<\/ul>\nThe House Committee on Energy and Commerce has already posted a seven-page advance copy of Zuckerberg\u2019s opening statement, which contains a laundry list of measures the company says it is taking to combat future abuse of the platform, including hiring thousands more people to work on security and content review.<\/p>\n
\u201cI\u2019ve directed our teams to invest so much in security \u2014 on top of the other investments we\u2019re making \u2014 that it will significantly impact our profitability going forward. But I want to be clear about what our priority is: protecting our community is more important than maximizing our profits,\u201d Zuckerberg\u2019s statement to Congress reads.<\/p>\n
Facebook now says 126 million people may have seen content from the Russian Internet Research Agency, along with roughly 20 million people who saw Russian disinformation on Instagram.
\nZuckerberg said that from now on political and issue advertising will have to be bought by somebody with a confirmed identity and location.<\/p>\n
And then there\u2019s the \u201cView Ads\u201d function, which is only available to Canadians for now but will be expanded to the rest of the world this summer, ahead of the U.S. midterm elections.<\/p>\n
\u201cFor even greater political ads transparency, we have also built a tool that lets anyone see all of the ads a page is running. We\u2019re testing this in Canada now and we\u2019ll launch it globally this summer,\u201d Zuckerberg says in the advance copy of his remarks. \u201cWe\u2019re also creating a searchable archive of past political ads.\u201d<\/p>\n
One of the concerns raised in the wake of the Cambridge Analytica scandal is that noxious political ads can be pinpoint targeted to specific demographic groups on Facebook, so nobody will see them except the audience most susceptible to the message. By allowing people to dig through all the ads a single entity posts on the platform, Facebook is hoping to prevent that sort of thing.<\/p>\n
For example, if you go to the Conservative Party of Canada Facebook page and select the \u201cView Ads\u201d tool from the dropdown menu, you can see a series of ads targeting several specific Liberal MPs relating to the Canada Summer Jobs controversy, which involves the Liberal government now requiring groups to attest that they support a woman\u2019s right to receive an abortion.<\/p>\n
\u201cDid you now that Liberal MP Matt DeCourcey voted to impose a values test on Canadians?\u201d one ad asks. \u201cThis means organizations must agree with Justin Trudeau\u2019s personal beliefs to receive government funding. We think this is wrong \u2014 sign if you agree!\u201d<\/p>\n
Those ads would likely only show up in the Facebook feed for voters in that specific MP\u2019s ridings.<\/p>\n
In an email, Elections Canada said that it met with Facebook about the new tool in December.<\/p>\n
\u201cWe provided feedback to Facebook, specifically recommending that it adds an archive function, so ads that are no longer running can still be viewed,\u201d an Elections Canada spokesman said.<\/p>\n
Facebook now says that such an archive feature will start in the U.S. this summer and roll out to the rest of the world later.<\/p>\n
The Zuckerberg statement is the culmination of a weeks-long crisis management effort on the part of Facebook. Since the Cambridge Analytica story broke in mid-March, Facebook\u2019s share price has dropped by more than 14 per cent.<\/p>\n
The social media giant said it was going to be notifying people on Monday if their data was swept up in the Cambridge Analytica breach. Also on Monday, the company announced plans to set up a program where scholars will have access to Facebook data \u201cto help provide independent, credible research about the role of social media in elections, as well as democracy more generally.\u201d<\/p>\n
On Wednesday, Zuckerberg is expected to once again apologize in his testimony to Congress, according to his prepared remarks.<\/p>\n
\u201cWe didn\u2019t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I\u2019m sorry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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