Stamford, CT (Oct. 14, 2026) \u2013 More than one-third, or 34%, of U.S. consumers report being very or extremely willing to use Gen AI-backed tools or chatbots for holiday gift recommendations, according to a survey by Gartner, Inc., a business and technology insights company.<\/p>\n
A Gartner survey of 1,004 US consumers conducted in August 2026 found that AI is emerging as a potential avenue for shopping inspiration, though traditional discovery and purchase channels remain dominant.<\/p>\n
\u201cAI is beginning to establish a role in the holiday shopping journey, but it is not replacing the channels consumers already use,\u201d said Emily Weiss<\/a>, Sr Principal Analyst in the Gartner Marketing practice<\/a>. \u201cConsumers who use AI for holiday shopping are also consulting a wider range of other sources, meaning marketers should prepare for more fragmented discovery journeys.\u201d<\/p>\n Retailer websites, traditional internet searches, and friends\u2019 and family wishlists remain the most common sources of holiday shopping inspiration. In-store shopping and Amazon are also expected to remain the leading purchase channels, with 77% of consumers planning to shop in stores and 75% planning to shop on Amazon.<\/p>\n Consumers who currently use AI tools or chatbots for holiday shopping inspiration consult an average of 4.48 inspiration sources, compared with 3.24 among consumers who don\u2019t use AI for holiday shopping inspiration. The finding indicates that AI is currently adding another layer to product discovery rather than replacing established shopping behaviors.<\/p>\n \u201cMarketers should not treat AI shopping tools as a standalone channel,\u201d said Weiss. \u201cConsumers are layering AI onto existing shopping behaviors, making an already fragmented discovery journey even more complex. Marketers need to make products easy to discover and evaluate across AI tools, search, retailer websites, marketplaces and stores.\u201d<\/p>\n Gartner is an indispensable partner to C-Level executives and technology providers as they implement AI strategies to achieve their mission-critical priorities. The independence and objectivity of Gartner insights provide clients with the confidence to make informed decisions and unlock the full potential of AI. Clients across the C-Level are using Gartner\u2019s proprietary<\/span> AskGartner<\/a> AI tool to determine how to leverage AI in their business. With more than 2,500 business and technology experts, 6,000 written insights, as well as more than 4,000 AI use cases and case studies, Gartner is the world authority on AI<\/span>. More information can be found here<\/a>.<\/p>\n Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results<\/span>. Learn more<\/strong><\/a>.<\/p>\n Gartner (NYSE: IT)<\/em> delivers actionable, objective business and technology insights that drive smarter decisions and stronger performance on an organization\u2019s mission-critical priorities<\/span><\/span>. To learn more, visit www.gartner.com<\/a>.<\/p>\n Source: Gartner<\/i><\/p>\n Tags: Artificial Intelligence (AI)<\/a>, chatbot<\/a>, consumer attitudes<\/a>, Gartner<\/a>, survey<\/a>, trends<\/a>, United States (USA)<\/a>, virtual assistant<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Marketers Should Prepare for More Fragmented Discovery Journeys Stamford, CT (Oct. 14, 2026) \u2013 More than one-third, or 34%, of U.S. consumers report being very or extremely willing to use Gen AI-backed tools or chatbots...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[1],"class_list":["post-25511","post","type-post","status-publish","format-standard","hentry","tag-news"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/25511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=25511"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/25511\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=25511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=25511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=25511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}AI Expands, Rather Than Replaces, Holiday Shopping Discovery<\/strong><\/h4>\n
Gartner is the World Authority on AI<\/strong><\/h4>\n
About Gartner for Marketers<\/h4>\n
About Gartner<\/b><\/h4>\n