{"id":25151,"date":"2026-06-30T12:27:35","date_gmt":"2026-06-30T12:27:35","guid":{"rendered":"https:\/\/www.insurancejournal.com\/?p=875798"},"modified":"2026-06-30T12:27:35","modified_gmt":"2026-06-30T12:27:35","slug":"amazon-sued-by-australian-consumer-watchdog-over-prime-video-ads","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2026\/06\/30\/amazon-sued-by-australian-consumer-watchdog-over-prime-video-ads\/","title":{"rendered":"Amazon Sued by Australian Consumer Watchdog Over Prime Video Ads"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.insurancejournal.com\/app\/uploads\/2026\/06\/prime-video-logo-getty-580x387.jpg\"><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.insurancejournal.com\/app\/uploads\/2026\/06\/prime-video-logo-getty-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<ul class=\"nav nav-tabs tabs tabs-entry\">\n<li class=\"active\"><a href=\"https:\/\/www.insurancejournal.com\/news\/international\/2026\/06\/30\/875798.htm\">Article<\/a><\/li>\n<li><a href=\"https:\/\/www.insurancejournal.com\/news\/international\/2026\/06\/30\/875798.htm?comments\" rel=\"nofollow\">0 Comments<\/a><\/li>\n<\/ul>\n<div class=\"article-content clearfix\">\n<p class=\"bloomberg\">Amazon.com Inc. has been sued by Australia\u2019s consumer watchdog for introducing advertising to its Prime Video streaming service and then forcing existing subscribers to pay more to avoid the ads.<\/p>\n<p>The Australian Competition &amp; Consumer Commission <a href=\"https:\/\/www.accc.gov.au\/media-release\/amazon-in-court-for-introducing-ads-to-prime-video-using-allegedly-unfair-contract-terms\" target=\"_blank\" rel=\"noopener noreferrer\">said Tuesday<\/a> it has commenced proceedings in the Federal Court alleging Amazon breached consumer law by including unfair contract terms in its Prime subscription contracts. It also alleges Amazon later relied on those terms to introduce advertising to Prime Video in 2024.<\/p>\n<div class=\"bzn bzn-sized bzn-intext\">\n<ins data-revive-zoneid=\"79\" data-revive-topics=\"lawsuits\" data-revive-companies=\"amazon\" data-revive-block=\"1\" data-revive-id=\"36eb7c2bd3daa932a43cc2a8ffbed3a9\"><\/ins> <\/div>\n<p>More than one million subscribers, who already paid an annual upfront fee of A$79 ($54) for the service, then had no choice but to pay an additional A$2.99 a month to avoid the ads, the ACCC said.<\/p>\n<p>The regulator also claims Amazon\u2019s US headquarters was \u201cknowingly concerned\u201d about the Australian unit\u2019s conduct in drafting the contracts and introducing advertising.<\/p>\n<p>The ACCC is seeking penalties against Amazon and consumer redress.<\/p>\n<p>Last year, Amazon agreed to pay $2.5 billion in penalties and refunds in the US and change its process for how to cancel its Prime subscription to settle a lawsuit by the Federal Trade Commission.<\/p>\n<p><em>Photograph: The Amazon Prime Video logo displayed in a vehicle with built-in Amazon Alexa and Fire TV technology; photo credit: Patrick T. Fallon\/AFP\/Getty Images<\/em><\/p>\n<div class=\"copyright-notice quiet\">Copyright 2026 Bloomberg.<\/div>\n<p class=\"tagtag\"> <span class=\"tagtag\">Topics<\/span> <a href=\"https:\/\/www.insurancejournal.com\/lawsuits\/\" class=\"btn btn-sm btn-primary tagtag\">Lawsuits<\/a> <a href=\"https:\/\/www.insurancejournal.com\/location\/australia\/\" class=\"btn btn-sm btn-primary tagtag\">Australia<\/a> <a href=\"https:\/\/www.insurancejournal.com\/company\/amazon\/\" class=\"btn btn-sm btn-primary tagtag\">Amazon<\/a> <\/p>\n<\/p><\/div>\n<div class=\"article-poll\" data-post=\"875798\">\n<div class=\"article-poll-vote\">\n<p>Was this article valuable?<\/p>\n<\/p><\/div>\n<div class=\"article-poll-feedback voted-no\">\n<form class=\"feedback-form\">\n<p>Thank you! 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The&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":25152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[1142,2141,277,2142,24,1],"class_list":["post-25151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon","tag-amazon-lawsuits","tag-amazon-com","tag-australian-competition-and-consumer-commission-accc","tag-international-reinsurance-news","tag-news"],"jetpack_featured_media_url":"https:\/\/blog.lifeinsurance-orleans.ca\/wp-content\/uploads\/2026\/06\/amazon-sued-by-australian-consumer-watchdog-over-prime-video-ads.jpg","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/25151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=25151"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/25151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media\/25152"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=25151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=25151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=25151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}