Calgary, AB (Apr. 8, 2026) \u2013 Benevolent Marketing is excited to welcome Quotey as the first insurtech member in the Benevolent Trust Lab, a new initiative that helps insurtechs align product, marketing, sales, and implementation around trust as a core design principle, not a tagline.<\/p>\n
By joining the Trust Lab, Quotey will work closely with Benevolent Marketing and its principal, Steve Pieroway, to examine how trust shows up in its day-to-day brand experience.<\/p>\n
\u201cIf there\u2019s one truth in our industry, it\u2019s this: the insurance industry runs on trust, and that includes tech vendors,\u201d said Nick Kidd, CEO & Co-founder of Quotey. \u201cI believe we do a good job building trust with our customers, and there\u2019s always room to improve. Being part of the Benevolent Trust Lab gives us an opportunity to review our go-to-market approach through the lens of trust and make sure our promises, delivery, and outcomes line up.\u201d<\/p>\n
\u201cQuotey is a well-respected insurtech brand in the Canadian ecosystem,\u201d said Steve Pieroway, Principal at Benevolent Marketing and creator of the Benevolent Insurtech Trust Index. \u201cI\u2019m excited to work with Nick and the entire Quotey team to build on the trust they\u2019ve already earned and carry it through consistently in their brand, marketing, sales, and service.\u201d<\/p>\n
Learn more about the Benevolent Trust Lab<\/a><\/b>.<\/p>\n Quotey is Canada\u2019s first multi-insurer quoting and comparison platform built specifically for brokers serving small and mid-sized commercial businesses. It combines intelligent applications with a robust insurer panel to streamline new business and renewals, giving front-line brokers the ability to quote faster and more confidently across multiple markets. For more information, visit quotey.io<\/a>.<\/p>\n Benevolent Marketing is a marketing consultancy that helps B2B insurtechs bring their products to market. The Benevolent Trust Lab is a selective, ongoing working lab for insurtech vendors who want to align product, marketing, sales, and implementation practices around trust as a core feature, not a slogan. For more information, visit benevolentmarketing.com<\/a>.<\/p>\n SOURCE: Benevolent Marketing<\/em><\/p>\n Tags: Benevolent Marketing<\/a>, InsurTech<\/a>, InsurTech Spotlight<\/a>, platform<\/a>, Quotey<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Calgary, AB (Apr. 8, 2026) \u2013 Benevolent Marketing is excited to welcome Quotey as the first insurtech member in the Benevolent Trust Lab, a new initiative that helps insurtechs align product, marketing, sales, and...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24917"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=24917"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24917\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=24917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=24917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=24917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About Quotey<\/b><\/h4>\n
About Benevolent Marketing and the Benevolent Trust Lab<\/b><\/h4>\n