Stamford, CT (Dec. 1, 2025) \u2013 By 2027, 50% of enterprises will be investing in disinformation security products or services and TrustOps strategies, up from less than 5% today, according to Gartner, Inc., a business and technology insights company.<\/p>\n
In the new Gartner book World Without Truth<\/strong><\/em>, the authors \u2013 Andrew Frank<\/strong>, Distinguished VP Analyst in the Gartner for Marketing Leaders practice; Dave Aron<\/strong>, Distinguished VP Analyst and Gartner Fellow in the Gartner for High Tech Leaders and Providers practice; and Richard Hunter<\/strong>, retired Distinguished VP Analyst and Gartner Fellow \u2013 examine how the proliferation of AI-driven misinformation and synthetic media is reshaping the competitive landscape for brands. The authors highlight the urgent need for marketing leaders to anticipate emerging threats and adapt their strategies to safeguard organizational reputation and customer relationships.<\/p>\n \u201cMarketers can no longer afford to treat disinformation as someone else\u2019s problem,\u201d said Frank. \u201cThe proliferation of automated bot networks means that even well-established brands can find themselves at the center of a synthetic outrage storm overnight. Building resilience against these attacks is now essential to protecting both reputation and customer loyalty.\u201d<\/p>\n The book explores the marketing consequences of a world where digital deception is rampant and offers actionable strategies for marketers to protect brand integrity and foster trust in an era of uncertainty:<\/p>\n \u201cDisinformation is not just a technology or security issue\u2014it is a marketing imperative,\u201d Frank said. \u201cAs public trust in institutions and media declines, brands are increasingly vulnerable to targeted disinformation campaigns\u2014including the rapid rise of bot-generated fake brand outrage, which can manufacture viral crises and erode consumer trust in a matter of hours. Gartner\u2019s research shows that while most executives acknowledge the threat, few have made it a strategic priority.\u201d<\/p>\n World Without Truth calls on CMOs and marketing teams to elevate disinformation defense to the boardroom, implement industry standards, and advocate for regulatory action.<\/p>\n World Without Truth<\/em> is available now, exclusively on Amazon<\/a>.<\/p>\n For other books by Gartner analysts, please visit www.gartner.com\/books.<\/a><\/p>\n Gartner clients can read more in the reports: World Without Truth: How Business Needs to Confront the AI-Enabled Disinformation Supply Chain<\/a> and CMO\u2019s Guide to Protecting Trust in Content With TrustOps<\/a>.<\/p>\n Gartner AI Use Case Insights is an interactive tool that helps technology and business leaders efficiently discover, evaluate, and prioritize AI use cases to potentially pursue. Clients can search over 500 use cases (applications of AI in specific industries) and over 380 case studies (real world examples) based on industry, business function, and Gartner\u2019s assessment of potential business value. Clients can access the interactive tool at https:\/\/tools.gartner.com\/use-case-insights.<\/p>\n Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. Learn more at www.gartner.com\/marketing<\/a>.<\/p>\n Gartner (NYSE: IT)<\/em> delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization\u2019s mission-critical priorities. To learn more, visit www.gartner.com<\/a>.<\/p>\n Source: Gartner<\/i><\/p>\n Tags: Artificial Intelligence (AI)<\/a>, Big Data<\/a>, cyber risk<\/a>, data<\/a>, Gartner<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Gartner Book \u201cWorld Without Truth\u201d Spotlights a New Marketing Mandate: Brands Must Tackle the AI-Driven Disinformation Supply Chain Head-On Stamford, CT (Dec. 1, 2025) \u2013 By 2027, 50% of enterprises will be investing in...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24584"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=24584"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24584\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=24584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=24584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=24584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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