{"id":24439,"date":"2025-11-20T16:45:50","date_gmt":"2025-11-20T16:45:50","guid":{"rendered":"https:\/\/insurance-canada.ca\/?p=84388"},"modified":"2025-11-20T16:45:50","modified_gmt":"2025-11-20T16:45:50","slug":"manulife-vitality-expands-with-new-partners-and-personalized-health-tools","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2025\/11\/20\/manulife-vitality-expands-with-new-partners-and-personalized-health-tools\/","title":{"rendered":"Manulife Vitality Expands with New Partners and Personalized Health Tools"},"content":{"rendered":"<h3><strong><i>Program evolution reinforces Manulife\u2019s leadership in proactive health with more inclusive <\/i><i>features, proactive support, and a stronger focus on long-term well-being<\/i><\/strong><\/h3>\n<p>Toronto, ON (Nov. 20 , 2025) \u2013 Manulife Canada is pleased to announce it is evolving its <i>Vitality<\/i>&nbsp;program in Canada to better support how Canadians engage with their health. With new prevention partners, expanded activity recognition, and more inclusive ways to earn points, the program is entering a new chapter \u2013 reinforcing Manulife\u2019s leadership in longevity and making it easier than ever to turn healthy actions into meaningful rewards.<\/p>\n<p>Manulife <i>Vitality<\/i> is Canada\u2019s only program of its kind, helping members take simple, everyday steps toward better health. As Manulife advances its commitment to longevity, <i>Vitality<\/i> continues to lead the way in empowering healthier lives, informed by behavioural science and a vision for a longer, better future.<\/p>\n<h4><b>A broader commitment to health<br class=\"dnr\"><\/b><\/h4>\n<p>Lifestyle-related chronic diseases account for 67 per cent of all deaths in Canada,<sup class=\"supscript\">[<a href=\"https:\/\/insurance-canada.ca\/2025\/11\/20\/manulife-vitality-expands-partners-health-tools\/#notes\">1<\/a>]<\/sup> yet many are preventable through healthier lifestyle choices.&nbsp;Manulife is committed to doing their part to address trends in lifespan and healthspan by transforming the insurance experience \u2013 from one that simply pays claims to one that actively promotes health, prevention, and longevity.<\/p>\n<p>The recently launched <b><a href=\"https:\/\/www.manulife.com\/ca\/en\/about-us\/longevity-institute\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Manulife Longevity Institute<\/a><\/b>&nbsp;underscores this commitment by creating a global platform to drive action that helps people live longer, healthier, and more financially secure lives by 2030 \u2013 in Canada and around the world.<\/p>\n<p>\u201cManulife <i>Vitality<\/i> is evolving into a true health partner for Canadians,\u201d said Paul Savage, Head of Individual Insurance, Manulife Canada. \u201cFor nearly a decade, we\u2019ve helped members take meaningful steps toward living longer, healthier lives. This refresh deepens our commitment \u2013 offering more personalized support, broader recognition of healthy activities and new ways to help Canadians stay engaged in their day-to-day health.\u201d<\/p>\n<h4><b>New health partners and perks<br class=\"dnr\"><\/b><\/h4>\n<p>These new collaborations reflect a more holistic approach to health, offering tools that span nutrition, fitness, mental health, and personalized medicine. Manulife <i>Vitality Plus<\/i> members will gain access<sup class=\"supscript\">[<a href=\"https:\/\/insurance-canada.ca\/2025\/11\/20\/manulife-vitality-expands-partners-health-tools\/#notes\">2<\/a>]<\/sup> to a suite of innovative health tools and services:<\/p>\n<ul type=\"disc\">\n<li><b> <a href=\"https:\/\/cronometer.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Cronometer<\/a> <\/b>&nbsp;\u2013 A science-backed nutrition app that helps you eat smarter, live better, and stay on course.<\/li>\n<li><b> <a href=\"https:\/\/kixcare.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">KixCare<\/a> <\/b>&nbsp;\u2013 24\/7 comprehensive virtual care for members\u2019 children, supporting physical and mental health in kids and teens, giving parents a \u201cpediatric care team in their pocket.\u201d<\/li>\n<li><b> <a href=\"https:\/\/www.niahealth.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NiaHealth<\/a> <\/b>&nbsp;\u2013 Advanced biomarker testing that gives members hyper-personalized health insights and clinical guidance to catch hidden risks early and optimize for peak health.<\/li>\n<li><b> <a href=\"https:\/\/personalizedprescribing.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Personalized Prescribing Inc. (PPI)<\/a> <\/b>&nbsp;\u2013 Pharmacogenetic testing and expert guidance to help members find the right medication faster, with fewer side effects.<\/li>\n<li><b> <a href=\"https:\/\/www.pkgshop.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">PKG Carry Goods<\/a> <\/b>&nbsp;\u2013 Stylish, functional, Canadian-designed bags and accessories that support on-the-go, active lifestyles \u2013 Monday through Sunday.<\/li>\n<\/ul>\n<p>These updates build on Manulife\u2019s <a href=\"https:\/\/insurance-canada.ca\/2025\/11\/04\/manulife-first-galleri-cancer-test-grail\/\">recently announced partnership<\/a> with <b>Medcan<\/b>&nbsp;to offer <b>GRAIL\u2019s Galleri<sup>\u00ae<\/sup> multi-cancer early detection test<\/b> at preferred pricing to eligible Manulife <i>Vitality Plus<\/i> members aged 50+. It\u2019s a groundbreaking blood test that detects a shared signal for over 50 types of cancer.<\/p>\n<p><b>Supporting healthier choices, every day<br class=\"dnr\"><\/b>The latest Manulife <i>Vitality<\/i> updates are designed to meet members where they are \u2013 recognizing that health looks different for everyone. Whether it\u2019s a brisk walk, a high-intensity workout, or a routine screening, members will now be rewarded for a broader range of activities that support health and longevity.<\/p>\n<p>Members will earn more points for preventive care, including eye exams, hearing tests, and screenings tailored to age and health status. At the same time, the program is being streamlined to focus on activities with the greatest impact \u2013 ensuring rewards are tied to meaningful lifestyle improvements.<\/p>\n<p>The enhancements to Manulife <i>Vitality<\/i> will begin rolling out from now and continuing through December, giving members access to new features over the coming weeks.<\/p>\n<p>\u201cWe\u2019re making it easier for members to engage with their health in ways that feel achievable and relevant,\u201d said Penny Wilson, Head of Behavioural Insurance, Manulife Canada. \u201cBy focusing on prevention and personalization, we\u2019re helping Canadians build habits that truly make a difference \u2013 and we\u2019re seeing the results.\u201d<\/p>\n<p><b>Manulife <i>Vitality <\/i>\u2013 the only program of its kind in Canada<br class=\"dnr\"><\/b>Available exclusively with eligible Manulife life insurance policies, Manulife <i>Vitality <\/i>pairs long-term financial protection with a health and wellness platform that rewards healthier choices linked to physical activity, nutrition, mindfulness and more. By helping Canadians take small, everyday steps toward better health, the program also offers opportunities to save on premiums \u2013 making Manulife\u2019s insurance products truly different from traditional offerings.<\/p>\n<p>Since its launch, Manulife <i>Vitality<\/i> has helped thousands of Canadians improve key health indicators. Recent data<sup class=\"supscript\">[<a href=\"https:\/\/insurance-canada.ca\/2025\/11\/20\/manulife-vitality-expands-partners-health-tools\/#notes\">3<\/a>]<\/sup> shows that among members with out-of-range results:<\/p>\n<ul type=\"disc\">\n<li><b>71%<\/b> improved their cholesterol to within the healthy range<\/li>\n<li><b>47%<\/b> improved their blood pressure to within the healthy range<\/li>\n<li><b>31%<\/b> improved their body mass index (BMI) to within the healthy range<\/li>\n<li><b>21%<\/b> improved their glucose levels to within the healthy range<\/li>\n<\/ul>\n<p>For full details on the changes to Manulife <i>Vitality<\/i>, please visit <a href=\"https:\/\/www.manulife.ca\/personal\/vitality.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Manulife.ca\/Vitality<\/a>.<\/p>\n<h4>Notes<\/h4>\n<p>1. <span class=\"prnews_span\">Source: Public Health Agency of Canada, as cited by the Canadian Public Health Association, \u201c<a href=\"https:\/\/www.cpha.ca\/chronic-disease\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Chronic Disease and Public Health in Canada<\/a>,\u201d 2024<\/span>.<\/p>\n<p>2. <span class=\"prnews_span\">Manulife <i>Vitality Plus<\/i> Members can access these offers upon completing their Vitality Health Review, making them available from the start of their journey.<\/span><\/p>\n<p>3. <span class=\"prnews_span\">These results are based on internal program data from Manulife Vitality members who completed Health Checks in two consecutive years between September 2016 and November 2024. The percentages reflect improvements among members who initially had out-of-range results for each health measure. Outcomes are not representative of all Manulife Vitality members and may vary based on individual circumstances.<\/span><\/p>\n<h4 class=\"smallhead\"><b>About Manulife<\/b><\/h4>\n<p>Manulife Financial Corporation <em>(TSX\/NYSE\/PSE: MFC, SEHK: 945)<\/em> is a leading international financial services provider, helping our customers make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States, providing financial advice and insurance for individuals, groups and businesses. Through Manulife Wealth &amp; Asset Management, we offer global investment, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide At the end of 2024, we had more than 37,000 employees, over 109,000 agents, and thousands of distribution partners, serving over 36 million customers. We trade as \u2018MFC\u2019 on the Toronto, New York, and the Philippine stock exchanges, and under \u2018945\u2019 in Hong Kong. For more information, visit <a href=\"https:\/\/www.manulife.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.manulife.com<\/a>.<\/p>\n<p class=\"referencetextnoital\">Not all offerings are available in all jurisdictions. All figures in CAD unless otherwise stated.<\/p>\n<h4 class=\"smallhead\"><b>About Vitality Group<\/b><\/h4>\n<p>Vitality is a global company operating in the insurance market, with presence in over 40 markets and impacting more than 49 million lives. Vitality transforms insurance markets by integrating technology, actuarial science, and behavioral insights to make people healthier and create shared value for clients, insurers, and society. They have a simple yet powerful core purpose:\u202fto make people healthier and enhance and protect their lives, and this is done through a pioneering\u202fShared Value Insurance\u202fmodel, which aligns the interests of individuals, insurers, and society: when people become healthier, everyone benefits.<\/p>\n<p class=\"referencetext\"><em>SOURCE: Manulife Financial Corporation<\/em><\/p>\n<p> Tags: <a href=\"https:\/\/insurance-canada.ca\/tag\/health-care\/\" rel=\"tag\">health care<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/manulife\/\" rel=\"tag\">Manulife<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/vitality\/\" rel=\"tag\">Vitality<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program evolution reinforces Manulife\u2019s leadership in proactive health with more inclusive features, proactive support, and a stronger focus on long-term well-being Toronto, ON (Nov. 20 , 2025) \u2013 Manulife Canada is pleased to announce&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24439"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=24439"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24439\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=24439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=24439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=24439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}