{"id":24329,"date":"2025-10-29T15:52:12","date_gmt":"2025-10-29T15:52:12","guid":{"rendered":"https:\/\/insurance-canada.ca\/?p=84200"},"modified":"2025-10-29T15:52:12","modified_gmt":"2025-10-29T15:52:12","slug":"trufla-unveils-insurance-industrys-first-end-to-end-broker-platform","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2025\/10\/29\/trufla-unveils-insurance-industrys-first-end-to-end-broker-platform\/","title":{"rendered":"Trufla Unveils Insurance Industry\u2019s First End-to-End Broker Platform"},"content":{"rendered":"<p>Toronto, ON (Oct. 22, 2025) \u2013 A shift has arrived in the world of insurance technology. Trufla has officially launched truMarket, a revolutionary end-to-end platform built to take brokers <em>Beyond the BMS<\/em> and into a new era of connected, intelligent brokerage operations.<\/p>\n<p>Premiering at the Insurance Brokers Association of Ontario (IBAO) Convention, truMarket stands as the most transformative innovation in Trufla\u2019s history\u2014fusing automation, AI, and human insight to redefine how brokerages attract, serve, and retain clients. From first lead to final renewal, truMarket delivers what legacy systems never could: a seamless, data-driven experience that\u2019s as effortless as it is powerful.<\/p>\n<p>\u201cI\u2019ve worked inside those legacy systems,\u201d said Sherif Gemayel, Founder and CEO of Trufla. \u201cI know firsthand how frustrating, clunky, and limiting they can be for brokers trying to do their jobs efficiently. We built truMarket because brokers deserve better. We didn\u2019t want to create another tool that fixes one issue\u2014we wanted to transform the entire experience. truMarket reimagines brokerage technology from the ground up, replacing the inefficiencies of legacy systems with a seamless, intelligent platform that gives brokers back their time and their confidence in technology.\u201d ligent ecosystem that powers the modern brokerage from prospect to policy renewal.\u201d<\/p>\n<p>The results are undeniable. What once took brokers nearly 60 minutes\u2014to quote either personal or commercial lines\u2014now takes under 10. Renewal remarketing times have been slashed by up to 80%, while routine servicing tasks that used to span multiple systems now happen in one seamless flow. The platform turns hours of manual work into minutes of intelligent automation, freeing brokers to focus on what matters most: their clients and their growth.<\/p>\n<p>Built from the ground up to replace legacy broker management systems, truMarket brings together every stage of brokerage operations into one intelligent environment.<\/p>\n<p><strong>Key capabilities include:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Unified Home &amp; Auto Quoting<\/strong> \u2013 Quote, bind, and issue in under ten minutes.<\/li>\n<li><strong>Smart Commercial Quote Forms<\/strong>\u2013 Purpose-built workflows that simplify commercial quoting for both the customer and the broker.<\/li>\n<li><strong>AI-Driven Automation<\/strong> \u2013 Handles renewals, remarketing, and communications automatically.<\/li>\n<li><strong>Integrated Client Self-Service<\/strong> \u2013 Connected through truMobile for 24\/7 customer access.<\/li>\n<li><strong>Marketplace: <\/strong>A one-stop shop where clients can discover and buy complementary coverages\u2014travel, Roadside and more\u2014without leaving the app.<\/li>\n<li><strong>Smart Communications<\/strong> \u2013 Built-in email and SMS tools for timely, relevant engagement.<\/li>\n<li><strong>Predictive Renewal Retention<\/strong> \u2013 AI that anticipates client needs and prevents churn.<\/li>\n<\/ul>\n<p>\u201ctruMarket is designed for the future of brokerage operations,\u201d said Tanya Coburn, VP of Marketing at Trufla. \u201cIt\u2019s the only platform that connects marketing, sales, servicing, and renewals in one ecosystem\u2014helping brokerages grow revenue, reduce workload, and elevate the client experience.\u201d<\/p>\n<p>Wassim Salib, Trufla\u2019s Chief Technology Officer, added:<\/p>\n<p>\u201ctruMarket takes the chaos out of brokerage operations. All the complexity\u2014data synchronization, workflows, integrations\u2014is handled behind the scenes. Brokers don\u2019t see the moving parts; they just experience something smooth, simple, and fast. That\u2019s the real innovation.\u201d<\/p>\n<p>truMarket was designed with Ontario\u2019s regulatory framework at its core. Every workflow\u2014quoting, binding, document delivery, renewals, and customer communication\u2014aligns with FSRA and RIBO standards, ensuring data accuracy, transparent disclosures, and auditable record-keeping. Built-in compliance prompts guide brokers through every step, while automated logs and approvals maintain full traceability.<\/p>\n<p>Whether it\u2019s consumer consent, e-signatures, or renewal remarketing protocols, truMarket is ready for Ontario brokers on day one\u2014and adaptable to meet evolving provincial and national regulations.<\/p>\n<p>As one of the first brokerages to pilot truMarket, Gillian Van Kampen, President and COO of Best Buy Insurance Brokers, shared her perspective:<\/p>\n<p>\u201ctruMarket has completely changed how we quote, communicate, and serve clients. It\u2019s not just technology\u2014it\u2019s freedom from the inefficiencies that have held brokers back for years.\u201d<\/p>\n<p>Brokers can experience truMarket firsthand at IBAO 2025, where the Trufla team will host live demos and giveaways.<\/p>\n<p>Trufla\u2019s campaign theme \u2013 <em>\u201cA Shift is Coming. Beyond Legacy. Future Bound.\u201d<\/em> \u2013 signals a defining moment for the insurance industry where brokers finally break free from legacy limitations and embrace a future built on intelligence, automation, and speed.<\/p>\n<h4 class=\"smallhead\"><b>About Trufla<\/b><\/h4>\n<p>Originating in the insurance sector, Trufla merges deep brokerage expertise with advanced technology to modernize how insurance is distributed and managed. Its flagship platform, truMarket, takes brokers <em>Beyond the BMS<\/em>\u2014streamlining the entire customer lifecycle from lead to renewal with intelligent automation, self-service, and data-driven insights.<\/p>\n<p>With clients spanning across Canada and the US, Trufla empowers distributors to thrive and scale in an increasingly digital world. Its product suite includes the truMobile customer self-service app, comprehensive sales and customer management solutions, and integrated digital marketing and analytics tools that help brokerages work faster, smarter, and more profitably.<\/p>\n<p>Backed by a team of over 100 specialists in insurance, technology, and design, Trufla has become one of Canada\u2019s leading insurtech providers.&nbsp;For more information, visit <a href=\"https:\/\/www.trufla.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.trufla.com<\/a>.<\/p>\n<p class=\"referencetext\"><i>SOURCE: Trufla Technology Ltd.<\/i><\/p>\n<p> Tags: <a href=\"https:\/\/insurance-canada.ca\/tag\/broker-management-system\/\" rel=\"tag\">Broker Management System (BMS)<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/brokers\/\" rel=\"tag\">Brokers<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/industry-first\/\" rel=\"tag\">industry first<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/insurtech\/\" rel=\"tag\">InsurTech<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/insurtech-spotlight\/\" rel=\"tag\">InsurTech Spotlight<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/launch\/\" rel=\"tag\">launch<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/next-generation-platform\/\" rel=\"tag\">Next Generation Platform<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/platform\/\" rel=\"tag\">platform<\/a>, <a href=\"https:\/\/insurance-canada.ca\/tag\/trufla-technology\/\" rel=\"tag\">Trufla Technology<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, ON (Oct. 22, 2025) \u2013 A shift has arrived in the world of insurance technology. Trufla has officially launched truMarket, a revolutionary end-to-end platform built to take brokers Beyond the BMS and into&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24329"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=24329"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/24329\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=24329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=24329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=24329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}