{"id":23830,"date":"2025-07-18T17:27:23","date_gmt":"2025-07-18T17:27:23","guid":{"rendered":"https:\/\/insurance-canada.ca\/?p=83504"},"modified":"2025-07-18T17:27:23","modified_gmt":"2025-07-18T17:27:23","slug":"canadians-want-to-prepare-their-homes-from-extreme-weather-threats-but-dont-know-where-to-start","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2025\/07\/18\/canadians-want-to-prepare-their-homes-from-extreme-weather-threats-but-dont-know-where-to-start\/","title":{"rendered":"Canadians want to prepare their homes from extreme weather threats, but don\u2019t know where to start"},"content":{"rendered":"

Intact launches \u201cKeep It Intact\u201d Program with practical tools to empower homeowners to take action and protect their homes<\/h3>\n

Toronto, ON (July 14, 2025) \u2013 As extreme weather events continue to rise, Canadians are increasingly concerned about what a changing climate means for their homes and communities. A recent national survey reveals that 80% of surveyed Canadians[1<\/a>]<\/sup> believe we can do something to respond to the increasing number and severity of extreme weather events, but a notable gap persists between this belief and meaningful action.<\/p>\n

While 57% of surveyed Canadians[1<\/a>]<\/sup> are thinking about or have taken some steps to protect their homes from extreme weather events, only a small fraction, 9%, have implemented several concrete actions. Barriers to acting include uncertainty about what steps to take, cost, and perceived lack of necessity. This perception gap persists despite a record-breaking summer of catastrophic weather events across Canada<\/span> in 2024, which saw over $7.7 billion<\/span> in insured losses and a 406% spike in insurance claims compared to the 20-year average.[2<\/a>]<\/sup> This underscores the urgent need for better public understanding of home vulnerability and for practical tools that make the risks and the solutions more tangible.<\/p>\n

To close the gap between intention and action, Intact Insurance is launching \u201cKeep It Intact,\u201d a national, long-term prevention program designed to help Canadians adapt to the growing reality of extreme weather. By leveraging proven and practical actions anyone can take, Intact is empowering Canadians to make informed decisions about protecting their homes from climate threats, before the next flood or wildfire strikes. As Intact continues to collaborate with Canadians to build long-term climate resilience, we will continuously add tools and resources to enhance our support.<\/p>\n

\u201cCanadians are increasingly concerned about what a changing climate means for their homes, but the path to action isn\u2019t always clear,\u201d says Carla Smith<\/span>, Executive Vice President & Chief People, Strategy & Climate Officer, Intact Financial Corporation. \u201cWe created the \u2018Keep It Intact\u2019 program to give Canadians the knowledge, confidence and support they need to take control, starting at their front door. It\u2019s not waiting for the next flood or wildfire to force a response. It\u2019s empowering Canadians to prepare now to protect what matters most.\u201d<\/p>\n

About \u201cKeep It Intact\u201d<\/b><\/h4>\n

Grounded in over a decade of climate adaptation research conducted by the Intact Centre on Climate Adaptation at the University of Waterloo<\/span>, \u201cKeep It Intact\u201d transforms academic findings into actionable guidance tailored to each homeowner\u2019s unique regional weather threats.<\/p>\n

\u201cThe strength of the \u2018Keep It Intact\u2019 program lies in its practicality,\u201d says Guillaume Lamy<\/span>, Senior Vice President, Personal Lines, Intact Financial Corporation. \u201cIt builds on Intact\u2019s long-standing commitment to building resilient communities by providing homeowners with insights, national expertise, and practical guidance, empowering Canadians to take action and protect their homes.\u201d<\/p>\n

Accessible through a free service at KeepItIntact.ca<\/a>, the platform equips Canadians with:<\/p>\n