Miami, FL (May 20, 2025) \u2013 NormanMax Insurance Holdings, Inc. is pleased to announce the acquisition of FloodFlash, the parametric insurance technology company, marking a significant milestone in the company\u2019s mission to redefine how the world manages risk. By integrating FloodFlash\u2019s award-winning sensor-based technology into its broader parametric platform, NormanMax is expanding what\u2019s possible in flood insurance \u2013 delivering fast, transparent, and scalable coverage where it\u2019s needed most.<\/p>\n
FloodFlash will continue to operate as an MGA and Lloyd\u2019s coverholder, and its parametric FloodFlash product will remain available to distributors and customers in the US, UK, and other markets.<\/p>\n
\u201cI am very pleased to share the news of the acquisition of FloodFlash by NormanMax and can\u2019t wait to work closely with Brad and the NormanMax team,\u201d said Adam Rimmer, Chief Executive Officer (CEO) and Co-founder of FloodFlash. \u201cThis was an easy decision: there are powerful opportunities that come from combining a world-first parametric product with the world\u2019s first parametric Lloyd\u2019s syndicate. The partnership enables our ambitions for FloodFlash to build upon relationships with brokers and customers in the US and UK, to expand rapidly into new territories and perils, and to help more people recover from catastrophe using parametric insurance.\u201d<\/p>\n
\u201cNormanMax is delighted to acquire FloodFlash,\u201d said Brad Meier, CEO of NormanMax. \u201cUtilising revolutionary technology to provide the best insurance solutions possible is core to our business, and FloodFlash\u2019s sensor technology leads the parametric flood market. We are excited to expand our offering to protect customers from one of the most prevalent natural catastrophes in the world and l look forward to working with Adam, Ian and the FloodFlash team.\u201d<\/p>\n
FloodFlash parametric technology has demonstrated the power of leveraging real-time sensors to support its coverage, resulting in very fast claims reimbursement for policyholders: after storms Bert and Christoph inundated the UK, FloodFlash paid out its first client claims approximately 10 hours after the parametric threshold was met, smashing the previous record of 26 hours and 15 minutes \u2013 also held by FloodFlash \u2013 set during storm Ciara in February 2020.<\/p>\n
80% of the world\u2019s catastrophic flood losses aren\u2019t insured. That\u2019s $58bn of uncovered damage, and it\u2019s getting bigger each year because of climate change, population growth and urbanization. FloodFlash is an insurance technology company that combines computer models, cloud software and internet-of-things sensors into flood cover that protects those the insurance industry has left behind. FloodFlash is headquartered in London, is a registered coverholder at Lloyd\u2019s of London and is authorised and regulated by the Financial Conduct Authority. For more information, please visit floodflash.co<\/a>.<\/p>\n NormanMax Insurance Solutions is an approved Coverholder for Lloyd\u2019s, the world\u2019s leading insurance and reinsurance marketplace. Operating on behalf of NormanMax Syndicate 3939, our capabilities focus on delivering cutting-edge solutions across three key segments: Parametric Insurance, Parametric Reinsurance, and Embedded Parametric Solutions. Our solutions are specifically designed to address the significant risks posed by natural disasters, including hurricanes, typhoons, cyclones and earthquakes.<\/p>\n NormanMax is dedicated to bridging the protection gap and safeguarding businesses against an increasingly unpredictable world. Through our parametric (re)insurance solutions, NormanMax empowers businesses affected by natural disasters the ability to secure quick financial relief based on predefined triggers such as wind speed, storm path or earthquake magnitude. Our approach provides transparency and speed in times of crisis, facilitating quick payouts when and where they are needed most and allowing businesses to recover with minimal disruption. NormanMax is also committed to enhancing resilience through innovative embedded solutions that integrate seamlessly with existing insurance programs, helping (re)insurers and partners offer more comprehensive and flexible coverage. For more information, please visit normanmax.com<\/a>.<\/p>\n SOURCE: NormanMax Insurance Solutions<\/i><\/p>\n Tags: flood<\/a>, FloodFlash<\/a>, parametric insurance<\/a>, partnership<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" InsurTech acquisition expands NormanMax\u2019s tech stack, adding real-time flood sensors to its network Miami, FL (May 20, 2025) \u2013 NormanMax Insurance Holdings, Inc. is pleased to announce the acquisition of FloodFlash, the parametric insurance...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/23569"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=23569"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/23569\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=23569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=23569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=23569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About NormanMax Insurance Solutions<\/b><\/h4>\n