{"id":23441,"date":"2025-04-23T13:54:04","date_gmt":"2025-04-23T13:54:04","guid":{"rendered":"https:\/\/www.insurance-canada.ca\/?p=82915"},"modified":"2025-04-23T13:54:04","modified_gmt":"2025-04-23T13:54:04","slug":"unprepared-and-overwhelmed-half-of-canadians-say-they-have-no-idea-where-to-start-when-faced-with-the-loss-of-a-loved-one","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2025\/04\/23\/unprepared-and-overwhelmed-half-of-canadians-say-they-have-no-idea-where-to-start-when-faced-with-the-loss-of-a-loved-one\/","title":{"rendered":"Unprepared and Overwhelmed: Half of Canadians say they have no idea where to start when faced with the loss of a loved one"},"content":{"rendered":"<h3>Sun Life and Empathy partner to offer innovative bereavement support, providing personalized guidance through one of life\u2019s toughest moments<\/h3>\n<p>Toronto, ON (Apr. 13, 2025) \u2013 Nearly 9 in 10 Canadians have experienced the loss of a loved one, yet a new survey conducted by Ipsos for Sun Life reveals that half of Canadians have no idea where to start when loss happens. To better support those navigating a loss, Sun Life is launching bereavement support with Empathy. This innovative solution combines technology with human care to provide comprehensive support and guidance.<\/p>\n<p>Loss can be complicated. Grief is just one of the many challenges that people are faced with following the death of someone close to them. Grappling with a variety of feelings and responsibilities, surveyed Canadians who have experienced a loss say they feel unprepared to navigate the bereavement process.<\/p>\n<ul type=\"disc\">\n<li>Almost 40% struggle to manage the deceased\u2019s personal affairs and belongings.<\/li>\n<li>1 in 3 are overwhelmed when navigating the legal process and administrative matters, like probate and estate management.<\/li>\n<li>1 in 4 face financial difficulties, for example, dealing with funeral costs and loss of income.<\/li>\n<li>1 in 4 struggle to balance their work responsibilities with their feelings of grief.<\/li>\n<\/ul>\n<p>\u201cManaging the death of a loved one is complex, yet so many people do it alone because they don\u2019t know where to go for help,\u201d said Marie-Chantal C\u00f4t\u00e9, Senior Vice-President, Sun Life Health. \u201cOur new partnership with Empathy is allowing us to offer support to people who are going through one of life\u2019s most difficult situations.\u201d<\/p>\n<p>Empathy offers bereaved family members over 18 years of age a compassionate system of support through one of life\u2019s toughest times. Empathy is currently available to millions of families through their partnerships with leading employers and insurers. Their award-winning app and platform is designed to ease emotional and logistical burdens by providing end-to-end bereavement support and guidance.<\/p>\n<p>Empathy offers:<\/p>\n<ul type=\"disc\">\n<li>Access to a dedicated care team member for confidential, one-to-one guidance.<\/li>\n<li>Personalized plans to take you, step-by-step, through tasks and challenges, including estate and account settlement, funeral planning and obituary writing.<\/li>\n<li>Grief resources to help with difficult days and challenging emotions.<\/li>\n<\/ul>\n<p>\u201cEmpathy is on a mission to help as many people as possible navigate life\u2019s most challenging moments, including the loss of a loved one. By combining the power of our comprehensive platform with human care, we\u2019ve made significant progress towards our vision,\u201d said <span class=\"xn-person\">Ron Gura<\/span>, Co-founder &amp; CEO, Empathy. \u201cThrough this partnership with Sun Life, we\u2019re proud to broaden our impact and make a meaningful difference for Canadians.\u201d<\/p>\n<p>Almost 80% of Canadians say they would value a clear, step-by-step guide to help support them through the days and weeks following a loved one\u2019s passing. That\u2019s why Empathy is now available through Sun Life, offered complimentary to beneficiaries as part of the group life insurance claims process. Sun Life is leading the market with this innovative new support solution included with life insurance policies.<\/p>\n<h4><b>About the Survey<\/b><\/h4>\n<p>The survey is based on findings of an Ipsos poll conducted between <span class=\"xn-chron\">January 8 to January 9, 2025<\/span>. A sample of 1,001 Canadian adults aged 18+ were surveyed via the Ipsos panel. The poll is accurate within +\/- 2.4 per cent, 19 times out of 20, of what the results would have been had all Canadian adults 18+ been surveyed.<\/p>\n<h4 class=\"smallhead\"><b>About Sun Life<\/b><\/h4>\n<p>Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including <span class=\"xn-location\">Canada<\/span>, the U.S., the <span class=\"xn-location\">United Kingdom<\/span>, <span class=\"xn-location\">Ireland<\/span>, <span class=\"xn-location\">Hong Kong<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Japan<\/span>, <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">India<\/span>, <span class=\"xn-location\">China<\/span>, <span class=\"xn-location\">Australia<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Vietnam<\/span>, <span class=\"xn-location\">Malaysia<\/span> and <span class=\"xn-location\">Bermuda<\/span>. As of <span class=\"xn-chron\">December 31, 2024<\/span>, Sun Life had total assets under management of <span class=\"xn-money\">$1.54 trillion<\/span>. For more information, please visit <a href=\"https:\/\/www.sunlife.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.sunlife.com<\/a>.<\/p>\n<p>Sun Life Financial Inc. trades on the Toronto <em>(TSX)<\/em>, New York <em>(NYSE)<\/em> and Philippine <em>(PSE)<\/em> stock exchanges under the ticker symbol <em>SLF<\/em>.<\/p>\n<h4 class=\"smallhead\"><b>About Empathy<\/b><\/h4>\n<p>Empathy is a leading technology company transforming the way that people plan for and navigate life\u2019s toughest moments. Serving over 40 million people, Empathy currently partners with seven of the top ten U.S. life insurance carriers and handles one in five life insurance claims nationwide. With <span class=\"xn-money\">$130 million<\/span> in funding from top-tier venture firms including Index Ventures and General Catalyst, as well as strategic investment from global insurance leaders including Allianz, MassMutual, MetLife, New York Life, Securian, and Sumitomo, Empathy combines cutting-edge innovation with compassion to provide unparalleled support for bereavement, estate management, legacy planning, and more. Recognized by Apple, Google Play, and Fast Company, Empathy is setting the standard for modern family care and workplace benefits. For more information, please visit <a href=\"https:\/\/www.empathy.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.empathy.com<\/a>.<\/p>\n<p><em>Note: All figures in Canadian dollars<\/em><\/p>\n<p class=\"referencetext\"><em>SOURCE: Sun Life Financial Canada<\/em><\/p>\n<p> Tags: <a href=\"https:\/\/www.insurance-canada.ca\/tag\/life-insurance\/\" rel=\"tag\">Life Insurance<\/a>, <a href=\"https:\/\/www.insurance-canada.ca\/tag\/sun-life\/\" rel=\"tag\">Sun Life<\/a>, <a href=\"https:\/\/www.insurance-canada.ca\/tag\/survey\/\" rel=\"tag\">survey<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sun Life and Empathy partner to offer innovative bereavement support, providing personalized guidance through one of life\u2019s toughest moments Toronto, ON (Apr. 13, 2025) \u2013 Nearly 9 in 10 Canadians have experienced the loss&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/23441"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=23441"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/23441\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=23441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=23441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=23441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}