{"id":23290,"date":"2025-03-27T17:32:59","date_gmt":"2025-03-27T17:32:59","guid":{"rendered":"https:\/\/www.insurance-canada.ca\/?p=82759"},"modified":"2025-03-27T17:32:59","modified_gmt":"2025-03-27T17:32:59","slug":"accenture-helps-organizations-supercharge-growth-and-customer-experiences-with-ai-from-google-cloud-and-salesforce","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2025\/03\/27\/accenture-helps-organizations-supercharge-growth-and-customer-experiences-with-ai-from-google-cloud-and-salesforce\/","title":{"rendered":"Accenture Helps Organizations Supercharge Growth and Customer Experiences with AI from Google Cloud and Salesforce"},"content":{"rendered":"

New York, NY (Mar. 26, 2024) \u2013 Accenture is launching new capabilities, accelerators and training to help organizations build and scale generative AI solutions and agents that enhance the impact of the integrations of Google Cloud\u2019s Gemini models and Salesforce\u2019s Agentforce, (see backgrounder<\/a>).<\/p>\n

As a leading transformation partner for both Google Cloud and Salesforce, Accenture will help clients capitalize on this strategic moment with packaged accelerators to drive growth and reinvent business workflows and customer experiences in the agentic era.<\/p>\n

The industry- and function-specific accelerators leverage Accenture\u2019s understanding of customer processes, extensive data and AI engineering skills, and expansive industry and functional experience from across the Accenture and Google Cloud joint generative AI Center of Excellence<\/a> and the Accenture Salesforce hub for generative AI<\/a>. The accelerators will help drive more robust and intelligent AI-driven processes by harnessing real-time data insights to help identify operational efficiencies and empower organizations to deliver more personalized and impactful customer experiences faster than ever before.<\/p>\n

\u201cAccenture is doubling down to bring its extensive ecosystem and customer domain capabilities and deep AI engineering skills together with the collective innovations from Google Cloud and Salesforce to accelerate value for our clients,\u201d said Lan Guan, chief AI officer, Accenture. \u201cBy leveraging assets across Accenture\u2019s Google and Salesforce business groups, our new accelerator services will help organizations drive new levels of productivity and growth in the next frontier of agentic AI.\u201d<\/p>\n

Accenture\u2019s accelerators will help organizations quickly adopt new product integrations in areas such as customer care. By combining Salesforce\u2019s Agentforce<\/a> with Google Gemini\u2019s multi-modal capabilities, customer care can be reinvented by empowering humans to deliver more proactive, personalized, and efficient customer experiences across the customer\u2019s preferred method of interaction like video, text, and voice in multiple languages. Accenture accelerators help enable predictive issue resolution, dynamic knowledge base suggestions and tailored customer offers. Customer care representatives can also receive AI-powered assistance in multiple languages, automated case summarization and sentiment analysis. These customer interactions can be managed through voice, conversational AI chatbots, omnichannel orchestration and automated follow-ups, driving new levels of efficiency.<\/p>\n

For example, in the healthcare industry, personalized patient care and optimized payer services can be enabled with Accenture\u2019s health document AI accelerator. This accelerator uses Google Cloud\u2019s MedLM model and Vertex AI to interpret medical data from various sources\u2014like imaging and test results\u2014which Salesforce\u2019s Agentforce can then surface directly to care providers to enable them to quickly provide tailored and seamless patient experiences.<\/p>\n

\u201cEnterprise customers will be able to deploy many of their most critical Salesforce applications on Google Cloud\u2019s secure, AI-optimized infrastructure,\u201d said Kevin Ichhpurani, president, Global Partner Organization, Google Cloud. \u201cThrough our partnership with Accenture, customers will have access to the resources needed to successfully enhance Salesforce workflows with Google Cloud\u2019s entire technology stack, including AI agents, Gemini models, Vertex AI, BigQuery, and more.\u201d<\/p>\n

\u201cOur open and extensible platform provides customers the choice and flexibility to use their own applications and LLM models. With Salesforce\u2019s major partnership expansion with Google, customers can build AI agents in our agentic AI platform, Agentforce, and use Gemini\u2019s multi-modal capabilities to handle more complex tasks,\u201d said Jim Steele, president, Global Strategic Customers & Partners at Salesforce. \u201cAccenture\u2019s accelerators will make it even easier for customers across the globe to take advantage of these powerful capabilities.\u201d<\/p>\n

Google Cloud and Salesforce technology training and learning services will be made available through Accenture LearnVantage<\/a>, providing tailored upskilling programs, ecosystem certification services, and managed services for a client\u2019s own learning capabilities.<\/p>\n

About Accenture<\/b><\/h4>\n

Accenture is a leading global professional services company that helps the world\u2019s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services\u2014creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 799,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world\u2019s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360\u00b0 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360\u00b0 value we create for our clients, each other, our shareholders, partners and communities. Learn more at www.accenture.com<\/a>.<\/p>\n

Copyright \u00a9 2025 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.<\/p>\n

SOURCE: Accenture<\/i><\/p>\n

Backgrounder:<\/h3>\n

Salesforce and Google Bring Gemini to Agentforce, Enable More Customer Choice in Major Partnership Expansion<\/h2>\n

Agentforce will be able to use Google\u2019s Gemini models, allowing agents to work with images, audio, and video, handle more complex tasks using Gemini\u2019s multi-modal capabilities and two-million-token context windows, and act using real-time insights and answers grounded in Google Search with Vertex AI<\/em><\/strong><\/p>\n

Salesforce Service Cloud will become more tightly integrated with Google Customer Engagement Suite, bringing enhanced AI-enabled contact center capabilities including real-time voice translation, intelligent agent-to-agent handoffs, personalized agent recommendations, and AI-driven conversational insights across all channels<\/em><\/strong><\/p>\n

Salesforce\u2019s Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud infrastructure, with access to new regions and simplified procurement through the Google Cloud Marketplace<\/em><\/strong><\/p>\n

Ottawa, ON (Feb. 24, 2025) \u2013 Salesforce and Google are pleased to announce a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents. In today\u2019s constantly evolving AI landscape, innovations like autonomous agents are emerging so quickly that businesses struggle to keep pace. This expanded partnership provides crucial flexibility, empowering customers to develop tailored AI solutions that meet their specific needs, rather than being locked into a single model provider.<\/p>\n

Google Cloud is at the forefront of enterprise AI innovation with millions of developers building with Google\u2019s cutting-edge Gemini models and on Google Cloud\u2019s AI-optimized infrastructure. This expanded partnership will empower Salesforce customers to build Agentforce agents using Gemini and to deploy Salesforce on Google Cloud. This is an expansion of the existing partnership that allows customers to use data bi-directionally from Google BigQuery, and Salesforce via zero copy technology \u2014 further equipping customers with the data, AI, trust, and actions they need to bring autonomous agents into their businesses.<\/p>\n

\u201cThrough our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we\u2019re giving customers choice in the applications and models they want to use,\u201d said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer. \u201cSalesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labor.\u201d<\/p>\n

\u201cSalesforce\u2019s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimized infrastructure \u2014 with minimal friction,\u201d said Thomas Kurian, CEO of Google Cloud. \u201cOur mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more.\u201d<\/p>\n

\u201cAt Wayfair, we\u2019re deeply committed to using data and AI to create exceptional customer experiences,\u201d said Fiona Tan, CTO of Wayfair. \u201cThe Salesforce and Google Cloud partnership, particularly the availability of Salesforce on Google Cloud infrastructure and the integration of Agentforce and Gemini, offers powerful new capabilities to personalize interactions and empower our teams to better serve our customers.\u201d<\/p>\n

Why it matters:<\/strong><\/h4>\n

Agentic AI<\/a> isn\u2019t just emerging; it\u2019s already here and represents a $2 trillion market opportunity<\/a>, according to a study from Salesforce. In fact, 84% of CIOs believe AI will be as significant to businesses as the internet<\/a>. To fully realize this potential, businesses need an agentic strategy with openness, trust, and choice at the center.<\/p>\n

This includes:<\/p>\n