{"id":22494,"date":"2024-09-19T15:41:44","date_gmt":"2024-09-19T15:41:44","guid":{"rendered":"https:\/\/www.insurance-canada.ca\/?p=81744"},"modified":"2024-09-19T15:41:44","modified_gmt":"2024-09-19T15:41:44","slug":"revolutionizing-insurance-its-time-to-change-perceptions","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/09\/19\/revolutionizing-insurance-its-time-to-change-perceptions\/","title":{"rendered":"Revolutionizing Insurance: It\u2019s Time To Change Perceptions"},"content":{"rendered":"<h3>Free Partners releases \u201cThe Re:Generation Report\u201d<\/h3>\n<p>London, UK (Sept. 16, 2024) \u2013 The insurance industry is teetering on the brink of a major recruitment crisis. With an ageing workforce nearing retirement, the clock is ticking, and the talent pipeline is running dry. But here\u2019s the real kicker: it\u2019s not because young professionals are rejecting the industry \u2013 it\u2019s because they fail to see how it will meet their career aspirations.<\/p>\n<p>We have the power to change that.<\/p>\n<p><b>The Perception Problem: It\u2019s Not What You Think<\/b><\/p>\n<p>In our latest research, <b><a href=\"https:\/\/freepartners.com\/regeneration-report\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Re:generation Report<\/a><\/b>, Free Partners LLP surveyed over 1,000 young people across the UK and US. The results were eye-opening.<\/p>\n<p>The insurance industry is sitting on a goldmine of career opportunities \u2013 meaningful work, career growth, and work \/ social life harmony \u2013 but it\u2019s wrapped in a package that\u2019s perceived as staid, untrustworthy, and uninspiring. This isn\u2019t a talent crisis; it\u2019s a perception crisis. And it\u2019s one we can fix.<\/p>\n<div id=\"attachment_81748\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-scaled.jpg\"><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-81748\" class=\"size-large wp-image-81748\" src=\"https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-1024x366.jpg\" alt width=\"640\" height=\"229\" srcset=\"https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-1024x366.jpg 1024w, https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-300x107.jpg 300w, https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-768x274.jpg 768w, https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-1536x549.jpg 1536w, https:\/\/www.insurance-canada.ca\/wp-content\/uploads\/2024\/09\/Free-Partners-Gap-Graphic-2024-2048x732.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p id=\"caption-attachment-81748\" class=\"wp-caption-text\">Infographic: Career aspirations of young people vs. what they believe a career in insurance can offer<\/p>\n<\/div>\n<p><b>Why This Matters: The Future of Insurance Depends on You<\/b><\/p>\n<p>For CMOs, CEOs, insurance leaders, and HR professionals, this is your moment. The future of the insurance industry is in your hands. You have the power to flip the script and transform insurance into an industry that young professionals are eager to join. There\u2019s no question that we\u2019re in a crisis, but true leadership will determine how much of a crisis we\u2019re in. Those that can seize this opportunity will have a pool of the best and brightest, ready to propel the next generation of our industry.<\/p>\n<p>The question is: are you ready to lead that change?<\/p>\n<p><b>The Call to Action<\/b><\/p>\n<p>\u201cAs the insurance industry faces the dual challenges of an ageing workforce and a shrinking talent pool, it\u2019s clear that the problem is more than just a recruitment issue \u2013 it\u2019s a perception issue. The time for action is now. We need to shift perceptions and showcase how much fulfilment the industry has to offer,\u201d comments <span class=\"xn-person\">Lorraine Jeckells<\/span>, Managing Partner, Free Partners LLP.<\/p>\n<p>\u201cOur survey highlights that young professionals don\u2019t see insurance for what it truly is: a sector that offers impactful careers with growth potential and work-life harmony. Now, more than ever, marketing, HR, and industry leaders need to unite and drive a collective effort to reshape the narrative. Together, we can change perceptions and secure the future of our industry.\u201d<\/p>\n<p><b>The Roadmap<\/b><\/p>\n<p>The <b>Re:generation Report<\/b> doesn\u2019t just identify the problem \u2013 it offers a blueprint for success. We lay out the strategies that will help the insurance industry connect with the next generation, reshape the narrative, and secure the talent that these organisations need to thrive.<\/p>\n<p>Download the <em><b>Re:generation Report<\/b><\/em> <a href=\"https:\/\/freepartners.com\/regeneration-report\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><u>here<\/u><\/a>.<\/p>\n<h4 class=\"smallhead\"><b>About Free Partners LLP<\/b><\/h4>\n<p>We\u2019re Free, the award-winning, brand-building, insurance-loving creative agency. We\u2019ve helped some of the biggest businesses in the industry create distinctive brands and high impact campaigns that get results. For more information, visit <a href=\"https:\/\/freepartners.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">freepartners.com<\/a>.<\/p>\n<p class=\"referencetext\"><em>Source: Free Partners LLP<\/em><\/p>\n<p>Tags: <a href=\"https:\/\/www.insurance-canada.ca\/tag\/human-resources\/\" rel=\"tag\">human resources<\/a>, <a href=\"https:\/\/www.insurance-canada.ca\/tag\/survey\/\" rel=\"tag\">survey<\/a>, <a href=\"https:\/\/www.insurance-canada.ca\/tag\/talent-management\/\" rel=\"tag\">Talent Management<\/a>, <a href=\"https:\/\/www.insurance-canada.ca\/tag\/united-kingdom-uk\/\" rel=\"tag\">United Kingdom (UK)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free Partners releases \u201cThe Re:Generation Report\u201d London, UK (Sept. 16, 2024) \u2013 The insurance industry is teetering on the brink of a major recruitment crisis. With an ageing workforce nearing retirement, the clock is&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22494"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=22494"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22494\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=22494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=22494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=22494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}