{"id":22484,"date":"2024-09-16T15:45:54","date_gmt":"2024-09-16T15:45:54","guid":{"rendered":"https:\/\/www.insurance-canada.ca\/?p=81722"},"modified":"2024-09-16T15:45:54","modified_gmt":"2024-09-16T15:45:54","slug":"pure-insurance-enters-canada-bringing-choice-to-high-net-worth-homeowners-for-the-first-time","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/09\/16\/pure-insurance-enters-canada-bringing-choice-to-high-net-worth-homeowners-for-the-first-time\/","title":{"rendered":"PURE Insurance enters Canada, bringing choice to High Net Worth homeowners for the first time"},"content":{"rendered":"<h3>Company\u2019s membership model incentivizes excellent service and helps keep premiums fair<\/h3>\n<p>Toronto, ON (Sept. 10, 2024) \u2013 Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for successful, responsible homeowners, announces its first international expansion as it opens for business in <span class=\"xn-location\">Canada<\/span>. This move introduces PURE\u2019s unique <a href=\"https:\/\/www.pureinsurance.com\/members\/alignment-of-interests\" target=\"_blank\" rel=\"nofollow noopener\">reciprocal model<\/a>&nbsp;to high net worth Canadians, starting in <span class=\"xn-location\">Ontario<\/span>.<\/p>\n<p>\u201cWe aim to offer owners of <span class=\"xn-location\">Canada\u2019s<\/span> finest homes a new insurance option, building long-term relationships to make them safer, smarter and more resilient,\u201d said <span class=\"xn-person\">Chris Sevdalis<\/span>, Head of PURE\u2019s <span class=\"xn-location\">Canada<\/span> branch. \u201cPURE\u2019s unique model, which puts members first instead of shareholders, leads us to build a very different service experience, and we\u2019re excited to introduce our fresh approach to high net worth Canadians.\u201d<\/p>\n<h4>A Model That Aligns Interests<\/h4>\n<p>It can be hard for an insurance company to balance the interests of all stakeholders, but PURE\u2019s reciprocal model helps do just that. As a reciprocal insurer, PURE is owned by its policyholders, also known as members. This member-owned model incentivizes PURE to charge the right price, not the highest, and to deliver exceptional solutions and service to members. Members are also eligible to receive annual contributions to their <a href=\"https:\/\/www.pureinsurance.com\/members\/subscriber-savings-accounts\" target=\"_blank\" rel=\"nofollow noopener\">Subscriber Savings Accounts<\/a>.<\/p>\n<h4>Coverages And Services Designed Specifically For Successful Families<\/h4>\n<p>PURE delivers an exceptional member experience, from broad coverage designed specifically for high net worth families, to services crafted to make their lives safer and easier\u2014plus a claims process focused on getting the member back to normal life as soon as possible. For example, many insurers offer coverage for certain types of water damage, such as basement flooding caused by heavy rain, as an optional add on, which can lead to gaps in coverage and make the claims process difficult. PURE\u2019s Homeowners policy automatically includes this coverage, making the claims experience far more straightforward.<\/p>\n<p>Further, PURE believes that prevention beats restoration, which is why membership begins with the PURE360\u00ae, a thorough home risk assessment, and comes with additional resources to help reduce the likelihood of claims. If a claim does occur, members receive a caring and compassionate service experience\u2014backed by the endorsement of a 95 per cent Customer Satisfaction (CSAT) rating since inception&nbsp;among U.S. members who\u2019ve experienced claims.<\/p>\n<h4>New To Canada With A Rich History Of Satisfied Members<\/h4>\n<p>\u201cPURE is new to <span class=\"xn-location\">Canada<\/span>, but we\u2019ve been serving high net worth members in the U.S. for almost 20 years,\u201d said <span class=\"xn-person\">Martin Leitch<\/span>, CEO, PURE Insurance. \u201cWith this expansion, we are able to offer coverage solutions to existing Canadian PURE members who have trusted us to protect their U.S. interests and to reach new members who have not yet experienced what it means to be a PURE member.\u201d<\/p>\n<p>With consistent growth of at least 15 per cent annually and the most awards in its category, PURE is a leading insurer in the high net worth space in the U.S. It offers coverage in all 50 states for high value homes, automobiles, collections, watercrafts, personal excess liability, fraud, cyber and flood to more than 100,000 members.<\/p>\n<p>PURE Insurance is now available in <span class=\"xn-location\">Ontario<\/span> through select <a href=\"https:\/\/www.pureinsurance.ca\/find-a-broker\" target=\"_blank\" rel=\"nofollow noopener\">brokers<\/a>. Future products include automobile coverage in <span class=\"xn-location\">Ontario<\/span>, with planned expansion to other provinces in the future.<\/p>\n<h4 class=\"smallhead\"><b>About PURE Insurance<\/b><\/h4>\n<p><span lang=\"EN-CA\" xml:lang=\"EN-CA\">Privilege Underwriters Reciprocal Exchange (PURE Insurance) is dedicated to creating an exceptional experience for responsible high net worth families, providing customizable coverage for high value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cyber fraud. PURE\u2019s low cost of capital, careful member selection and proactive risk management contribute to fair pricing and a Financial Strength Rating of \u201cA (Excellent)\u201d from AM Best. PURE has sustained at least 15% annual growth in each year since its inception and serves more than 100,000 members across the U.S. and now Canada. <\/span>For more information, visit <a href=\"https:\/\/www.pureinsurance.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.pureinsurance.ca<\/a>.<\/p>\n<p class=\"referencetext\"><em>Source: PURE Insurance<\/em><\/p>\n<p>Tags: <a href=\"https:\/\/www.insurance-canada.ca\/tag\/launch\/\" rel=\"tag\">launch<\/a>, <a href=\"https:\/\/www.insurance-canada.ca\/tag\/ontario\/\" rel=\"tag\">Ontario<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company\u2019s membership model incentivizes excellent service and helps keep premiums fair Toronto, ON (Sept. 10, 2024) \u2013 Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for successful, responsible homeowners, announces&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22484"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=22484"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22484\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=22484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=22484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=22484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}