Mayfield Village, OH (Aug. 29, 2024) \u2013 Progressive Insurance\u00ae is building upon its long-standing efforts to support its customers and the communities it serves by introducing its purpose, \u201cWe exist to help people move forward and live fully.\u201d Since opening its doors in 1937, progress has been in the insurer\u2019s name for a reason, leading to a fundamental brand belief that insurance should do more than just protect; it should propel people forward. Progressive\u2019s purpose unifies, guides, and builds upon its efforts to drive meaningful and tangible progress on the road, in the home, and in business, all areas where the insurer conducts business.<\/p>\n
\u201cProgress is in our company\u2019s name and is at the core of guiding the actions we\u2019re taking to deliver on our commitment to help people move forward and live fully,\u201d said Tricia Griffith, Chief Executive Officer at Progressive. \u201cAs a brand that largely leverages humor, we\u2019re excited to share more of the heart behind the Progressive story and commit to brand actions that support meaningful and lasting societal impact for customers, consumers, and communities.\u201d<\/p>\n
The brand purpose will elevate and amplify Progressive\u2019s commitments while continuing to champion its long-standing initiatives that cultivate impact across these three key pillars:<\/p>\n
\u201cMany people may not know this, but Progressive\u2019s founding strategy was to help create access to insurance for an underserved market of people. Protecting and providing access is in our DNA,\u201d said Remi Kent, Chief Marketing Officer at Progressive. \u201cOn behalf of our leadership team and our people, I\u2019m honored to establish our new purpose\u2014We exist to help people move forward and live fully. The actions we are implementing now in support of our brand purpose build upon Progressive\u2019s foundation while we work to accelerate progress for everyone, and we have no doubt that we will be recognized as the first purpose-driven insurance company.\u201d<\/p>\n
To further its purpose goals, Progressive is building upon its existing work and making meaningful connections in key areas of our consumers\u2019 lives by working with organizations and experts across the public and private sectors to actively engage and collaborate on impactful solutions that drive equity and progress.<\/p>\n
Alongside efforts to make a positive impact in society, Progressive is equally committed to fulfilling its purpose for the company\u2019s 60,000+ employees. Through commitments to integrity in business decisions and employee and customer experience, it\u2019s focused on community efforts as well as employee engagement, providing benefits such as Volunteer Time Off, in which employees are allocated time off, with pay, to give back within their communities by volunteering with nearly any 501(c)(3) organization that is meaningful to them. This complements other existing employee benefits including the Employee Relief Fund designed to help those in need, Progressive\u2019s active Employee Resource Groups and Name Your Cause\u00ae program, which allows each Progressive employee to recommend an eligible charity of their choice to receive a donation from The Progressive Insurance Foundation without the employee having to make an out-of-pocket donation.<\/p>\n
As part of its brand purpose communication efforts, Progressive will launch new creative that further underscores its commitment to progress. The TV spot titled \u201cProgress Isn\u2019t Overnight\u201d will highlight Progressive\u2019s history of doing good, its belief that insurance should do more, and the company\u2019s commitment to future actions, partnerships, and impact.<\/p>\n
To learn more, visit www.progressive.com\/Purpose<\/a>.<\/p>\n About Progressive<\/b><\/p>\n Progressive Insurance\u00ae (NYSE: PGR)<\/em> makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it\u2019s most convenient for them \u2014 online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.<\/p>\n Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers.<\/p>\n Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price\u00ae, Snapshot\u00ae, and HomeQuote Explorer\u00ae. For more information, please visit www.progressive.com<\/a>.<\/p>\n SOURCE: Progressive Insurance<\/em><\/p>\n Tags: launch<\/a>, Progressive Insurance<\/a>, social responsibility<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Insurer\u2019s purpose unifies and reaffirms the brand\u2019s long-standing efforts to drive progress on the road, in the home, and in business Mayfield Village, OH (Aug. 29, 2024) \u2013 Progressive Insurance\u00ae is building upon its...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22413"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=22413"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22413\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=22413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=22413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=22413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}