{"id":22219,"date":"2024-07-26T21:12:10","date_gmt":"2024-07-26T21:12:10","guid":{"rendered":"https:\/\/www.thinkadvisor.com\/2024\/07\/26\/behind-another-record-year-for-emoney-ceo\/"},"modified":"2024-07-26T21:12:10","modified_gmt":"2024-07-26T21:12:10","slug":"behind-another-record-year-for-emoney-ceo","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/07\/26\/behind-another-record-year-for-emoney-ceo\/","title":{"rendered":"Behind &#8216;Another Record Year&#8217; for eMoney: CEO"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/feeds.feedblitz.com\/-\/901851689\/0\/thinkadvisor\/\"><img decoding=\"async\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2024\/07\/Susan-McKenna_640x640.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2024\/07\/Susan-McKenna_640x640.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div class=\"the-advisor bullet-summary\">\n<h3>What You Need to Know<\/h3>\n<ul>\n<li>Savvy advisors see the future of their practice in the financial planning process.<\/li>\n<li>Advisors who can build financial plans more efficiently and collaboratively will stand out. <\/li>\n<li>The evolving landscape of financial advice demands a tech-forward approach.<\/li>\n<\/ul>\n<\/div>\n<p id=\"first-para\">More and more wealth advisors see the promise of their practice in the financial planning process, according to eMoney CEO Susan McKenna. The effort to craft a holistic (and fee-based) client relationship is steadily overtaking the traditional investment-oriented approach.<\/p>\n<p>It\u2019s been nearly two years since McKenna became the CEO, having moved into the role after leading the firm\u2019s marketing and client acquisition efforts since 2018. The \u201cbig planning trend\u201d has only accelerated in that time, she said, leading to a series of record growth years for eMoney\u2019s planning platform.<\/p>\n<p>\u201cYou sometimes hear people talking about a growth issue in the advisory industry, but we\u2019re not seeing that,\u201d McKenna recently told ThinkAdvisor. \u201cWe\u2019re actually on track for another record year as more advisors embrace a planning-centric approach.\u201d<\/p>\n<p>More than 109,000 financial professionals across firms of all sizes use the eMoney platform to serve more than 6.3 million U.S. households, with a combined wealth of more than $2 trillion. McKenna said she\u2019s proud to see the firm achieve these metrics, but the future looks even brighter.<\/p>\n<h2>Some Big Tech Updates<\/h2>\n<p>The company is \u201claser-focused,\u201d McKenna said, on \u201ccontinuing our own development and asking ourselves, what can we do to heighten the engagement between our advisor-clients and their own clients?\u201d<\/p>\n<p>She said that\u2019s reflected in client portal updates and <a href=\"https:\/\/emoneyadvisor.com\/resources\/news\/emoney-unveils-upcoming-enhancements-to-strengthen-the-advisor-client-relationship\/\" target=\"_blank\" rel=\"noopener\">other announcements<\/a>&nbsp;made at this year\u2019s T3 Conference.&nbsp;These included what McKenna called a \u201csignificant facelift\u201d making the portal a more interactive space that fosters personalized engagement between advisors and end users.<\/p>\n<p>Also key are big updates to the eMoney platform\u2019s \u201cdecision center,\u201d which McKenna described as \u201cthe ideal planning hub\u201d that consolidates multiple tools and reports into a singular workspace to boost advisor efficiency.<\/p>\n<p>\u201cIt\u2019s eMoney\u2019s most interactive and collaborative planning solution, and it has become even more streamlined and engaging,\u201d she said.<\/p>\n<p>In the end, McKenna emphasized, eMoney aims to both foster and benefit from the paradigm shift to fee-based planning in a way that is a win-win for the financial technology firm and its independent and enterprise clients. This will require steady innovation and investment,&nbsp; focused on what clients say they want and need in a planning platform.<\/p>\n<h2>The Modern Financial Plan<\/h2>\n<p>One challenge in navigating this environment, according to McKenna, is identifying \u201cjust what goes into a modern financial plan, anyway?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What You Need to Know Savvy advisors see the future of their practice in the financial planning process. Advisors who can build financial plans more efficiently and collaboratively will stand out. The evolving landscape&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":22220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"https:\/\/blog.lifeinsurance-orleans.ca\/wp-content\/uploads\/2024\/07\/behind-another-record-year-for-emoney-ceo.jpg","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22219"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=22219"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media\/22220"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=22219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=22219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=22219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}