Stamford, CT (July 6, 2024) \u2013 Sixty-nine percent of CEOs view sustainability as a leading business growth opportunity in 2024, according to a recent survey of CEOs and senior executives by Gartner, Inc.<\/p>\n
\u201cAs CEOs reset their long-term strategies, environmental sustainability remains one of the leading factors that will frame competition,\u201d said Kristin Moyer, Distinguished VP Analyst at Gartner. \u201cDespite much corporate greenwash, recent economic conditions could have triggered a reversion to environmental, social and governance (ESG) cynicism and a refocus on profit at all costs. However, the overall commitment of CEOs appears unwavering.\u201d<\/p>\n
The 2024 Gartner CEO and Senior Business Executive Survey was conducted from July to December 2023 among over 400 CEOs and other senior business executives in North America, Europe, Asia\/Pacific, Latin America, the Middle East and South Africa, across different industries, revenue and company sizes.<\/p>\n
\u201cSustainability consistently remains a top 10 business priority, surpassing even productivity and efficiency this year,\u201d said Moyer. \u201cLeaders and investors know environmentally cavalier corporate behavior is a mid- to long-term risk to business results, with a big price to be paid when environmental factors are ignored as externalities. However, smart CEOs realize big sustainability challenges create new areas of business opportunity.\u201d<\/p>\n
According to Gartner\u2019s annual survey, the leading ways CEOs are using sustainability to drive business growth are through sustainable products and services (33%); sustainable business practices (18%); stakeholder engagement (18%); and decarbonization (18%). Digital investments and innovation is ranked ninth at 8% (see Figure 1).<\/p>\n
\u201cDigital technology can accelerate progress toward sustainability goals, going beyond compliance to help enterprises reach targets, enable new business models and unleash revenue streams,\u201d said Moyer.<\/p>\n
According to Gartner, digital technology plays an important role in driving both financial and sustainability outcomes. For example, the Internet of Things (IoT), data and analytics can optimize wind turbines, which reduces costs and greenhouse gas emissions. AI and IoT can reduce food loss costs and waste; whereas a circular economy marketplace can create new revenue and reduce waste.<\/p>\n
The Gartner survey revealed 54% of CEOs say their businesses are affected by changing weather patterns, at least moderately. Over half (51%) acknowledge changing weather patterns are causing them to plan changes to the way they operate or have already done so.<\/p>\n
\u201cCEOs see that climate change is causing weather pattern shifts that are directly impacting their business operations already,\u201d said Moyer. \u201cThose operations must be adapted, with technology playing a vital role in driving these changes, especially in the dynamics of supply chains.\u201d<\/p>\n
The Gartner survey revealed the biggest impact of changing weather patterns cited by CEOs is operating dynamics (30%), particularly changes to logistics, such as warehousing, timing and routing of deliveries. Relocations (including nearshoring) comes in second (14%), followed by automation, technology and data (13%).<\/p>\n
Gartner clients can read more in the report, 2024 CEO Survey \u2014 The Year of Strategy Relaunches<\/em><\/strong><\/a><\/span>.<\/span><\/p>\n Gartner (NYSE: IT)<\/em> delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization\u2019s mission-critical priorities.<\/span><\/span> To learn more, visit www.gartner.com<\/a>.<\/p>\n Source: Gartner<\/i><\/p>\n Tags: climate change<\/a>, Gartner<\/a>, survey<\/a>, sustainability<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Gartner\u2019s annual CMO Spend Survey reveals average budgets have fallen by 15% \u2014 to 7.7% of overall company revenue \u2014 as CMOs pursue growth in the \u2018era of less\u2019 Stamford, CT (July 6, 2024)...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22151"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=22151"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/22151\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=22151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=22151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=22151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About Gartner<\/b><\/h4>\n