{"id":21890,"date":"2024-05-22T22:34:05","date_gmt":"2024-05-22T22:34:05","guid":{"rendered":"https:\/\/www.thinkadvisor.com\/2024\/05\/22\/schwab-defends-app-bashed-as-clunky-by-some-former-ameritrade-clients\/"},"modified":"2024-05-22T22:34:05","modified_gmt":"2024-05-22T22:34:05","slug":"schwab-defends-app-bashed-as-clunky-by-some-former-ameritrade-clients","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/05\/22\/schwab-defends-app-bashed-as-clunky-by-some-former-ameritrade-clients\/","title":{"rendered":"Schwab Defends App Bashed as Clunky by Some Former Ameritrade Clients"},"content":{"rendered":"
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The complaints about change don\u2019t tend to be about the thinkorswim trading platform, which came with the Ameritrade acquisition, since there wasn\u2019t a change there, he explained. <\/span><\/p>\n

\u201cIt tends to be about the mobile app, because the mobile app is what many TDA clients use who don\u2019t use thinkorswim, and they\u2019re going from one experience, TDA mobile, to Schwab mobile,\u201d Craig said, comparing the situation to to a BMW driver waking up one day and finding a Mercedes in the garage and having difficulty figuring out where things are at first.<\/span><\/p>\n

Craig also explained that \u201cwhat Schwab does is far more significant from a capability standpoint than what Ameritrade did. So as you\u2019d expect, our app, our web experiences are more comprehensive. We\u2019re also a lot larger.\u201d<\/span><\/p>\n

Some former Ameritrade clients ask why Schwab doesn\u2019t just use the Ameritrade app, Craig noted, saying there are many reasons. If Schwab did that, \u201cwe\u2019d have three times as many complaints on the blue (or Schwab) side.\u201d <\/span><\/p>\n

Prior to conversions, Schwab\u2019s app and mobile experiences were rated highly, either at par with or better than those of TD Ameritrade, he added.<\/span><\/p>\n

\u201cWe\u2019re getting a very, very small number of complaints,\u201d he said. \u201dThey tend to be about change, and yet at the same time, we are trying to take the best of what Ameritrade has and the best of what Schwab has. And we\u2019ll continue to make enhancements as we go.\u201d<\/span><\/p>\n

Meanwhile, Schwab is seeing strong engagement from Ameritrade clients, attrition rates across all groups have come in well below expectations, and converted clients\u2019 behaviors \u201care very, very promising,\u201d Craig said. These clients have brought in about $60 billion since conversion, and there\u2019s a 99% retention rate among converted clients assigned to a financial consultant.<\/span><\/p>\n

In addition, converted clients\u2019 adoption of Schwab\u2019s managed investing services has been \u201cfantastic,\u201d with about $17 billion in asset inflows last year, he said.<\/span><\/p>\n

After moving the last 1.8 million client accounts this month, Schwab has converted approximately 17 million accounts and about $1.8 trillion to $1.9 trillion in assets from TD Ameritrade over the course of the integration. That includes about 13 million retail accounts, according to statistics Craig presented at the conference.<\/span><\/p>\n

Image Credit: Chris Nicholls\/ALM; Adobe Stock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The complaints about change don\u2019t tend to be about the thinkorswim trading platform, which came with the Ameritrade acquisition, since there wasn\u2019t a change there, he explained.  \u201cIt tends to be about the mobile...<\/p>\n","protected":false},"author":1,"featured_media":21891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"https:\/\/blog.lifeinsurance-orleans.ca\/wp-content\/uploads\/2024\/05\/schwab-defends-app-bashed-as-clunky-by-some-former-ameritrade-clients.jpg","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21890"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=21890"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media\/21891"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=21890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=21890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=21890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}