{"id":21729,"date":"2024-04-19T21:12:44","date_gmt":"2024-04-19T21:12:44","guid":{"rendered":"https:\/\/www.thinkadvisor.com\/2024\/04\/19\/wealthy-investors-say-bigger-is-better-when-it-comes-to-advisory-firms-cerulli\/"},"modified":"2024-04-19T21:12:44","modified_gmt":"2024-04-19T21:12:44","slug":"wealthy-investors-say-bigger-is-better-when-it-comes-to-advisory-firms-cerulli","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/04\/19\/wealthy-investors-say-bigger-is-better-when-it-comes-to-advisory-firms-cerulli\/","title":{"rendered":"Wealthy Investors Say Bigger Is Better When It Comes to Advisory Firms: Cerulli"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/feeds.feedblitz.com\/-\/881992442\/0\/thinkadvisor\/\"><img decoding=\"async\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2024\/04\/05_Client_Fianancial_Advisor_Adobe_640x640.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2024\/04\/05_Client_Fianancial_Advisor_Adobe_640x640.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><span>This underscores the challenge that local business owners face competing with major brands for clients, Cerulli said.<\/span><\/p>\n<p><span>\u201cThese overall preference levels present a bit of a challenge to emerging registered investment advisors and independent broker\/dealer advisors, as they rarely possess high levels of unaided awareness among prospective clients in their periods of critical advice need,\u201d <\/span><span>Scott Smith<\/span><span>, Cerulli\u2019s director of advice relationships, said in a statement.<\/span><\/p>\n<p><span>According to the research findings, neither advised nor unadvised investors favored advisory practices that offer only online engagement options. These garnered just 1% from the former and 5% from the latter.<\/span><\/p>\n<p><span>Interestingly, however, 12% of both unadvised investors with less than $250,000 of investable assets and those with more than $5 million favored online-only engagement.&nbsp;<\/span><\/p>\n<p><span>\u201cWhile Cerulli believes digital platforms will play a crucial role in the future of advice, these results underscore the importance of human advisors as the core of wealth management competitive positioning,\u201d Smith said.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This underscores the challenge that local business owners face competing with major brands for clients, Cerulli said. \u201cThese overall preference levels present a bit of a challenge to emerging registered investment advisors and independent&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":21730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"https:\/\/blog.lifeinsurance-orleans.ca\/wp-content\/uploads\/2024\/04\/wealthy-investors-say-bigger-is-better-when-it-comes-to-advisory-firms-cerulli.jpg","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21729"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=21729"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media\/21730"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=21729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=21729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=21729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}