{"id":21462,"date":"2024-02-27T21:54:23","date_gmt":"2024-02-27T21:54:23","guid":{"rendered":"https:\/\/www.thinkadvisor.com\/2024\/02\/27\/orion-expands-access-to-dpls-commission-free-annuity-marketplace\/"},"modified":"2024-02-27T21:54:23","modified_gmt":"2024-02-27T21:54:23","slug":"orion-expands-access-to-dpls-commission-free-annuity-marketplace","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/02\/27\/orion-expands-access-to-dpls-commission-free-annuity-marketplace\/","title":{"rendered":"Orion Expands Access to DPL’s Commission-Free Annuity Marketplace"},"content":{"rendered":"
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As Lau stressed, Orion\u2019s advisors will gain access to a comprehensive lineup of commission-free annuities and \u201cbest-in-class\u201d life, disability and long-term care products. Orion advisors will additionally have direct, integrated access to DPL\u2019s proprietary tools for discovering and comparing annuities by type, benefits and costs. Finally, data feeds from DPL into the Orion Advisor Technology platform enable management of annuity assets alongside other investments in the client\u2019s portfolio.<\/p>\n

A Big Milestone for DPL<\/h2>\n

Reflecting on the progress his firm has made over the past five years since its founding, Lau said he was gratified to see the platform cross $1 billion in total annuity sales<\/a> last year, while the combined assets under management of advisors on the platform has crossed $1 trillion. He said he always expected to hit these levels, but not necessarily this quickly.<\/p>\n

\u201cThose were both really cool milestones to be able to pass in 2023,\u201d Lau said. \u201cAs it related to working with Orion, the main reasons advisors have shied away from using annuities on a fee basis in the past have been structural. The right product formats didn\u2019t exist and the tech didn\u2019t exist \u2014 or the tech didn\u2019t work on their systems or desktops. We\u2019ve been focused on breaking all that down, and to partner with the likes of Orion is critical to achieving the overall vision.\u201d<\/p>\n

Lau said the firm aims to continue to innovate and pursue new integrations in 2024, especially when it comes to improving advisors\u2019 ability to support annuity purchases at scale.<\/p>\n

\u201cAnnuities have traditionally been sold on an individual, one-off basis,\u201d Lau explained. \u201cPurchases have been taken place between one client and one broker. Well, we have these mega-RIAs out there today that manage many billions of dollars, and they don\u2019t want to open up 10,000 individual annuities. Just like if you\u2019re selling a solution on the asset management side, you don\u2019t want it to be an individual client portfolio thing. We know our solutions have to be scalable.\u201d<\/p>\n

Pictured: David Lau<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As Lau stressed, Orion\u2019s advisors will gain access to a comprehensive lineup of commission-free annuities and \u201cbest-in-class\u201d life, disability and long-term care products. Orion advisors will additionally have direct, integrated access to DPL\u2019s proprietary...<\/p>\n","protected":false},"author":1,"featured_media":21463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"https:\/\/blog.lifeinsurance-orleans.ca\/wp-content\/uploads\/2024\/02\/orion-expands-access-to-dpls-commission-free-annuity-marketplace.jpg","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21462"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=21462"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media\/21463"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=21462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=21462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=21462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}