{"id":21280,"date":"2024-01-18T15:39:12","date_gmt":"2024-01-18T15:39:12","guid":{"rendered":"https:\/\/www.thinkadvisor.com\/2024\/01\/18\/osaic-added-22b-in-assets-in-2023\/"},"modified":"2024-01-18T15:39:12","modified_gmt":"2024-01-18T15:39:12","slug":"osaic-added-22b-in-assets-in-2023","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2024\/01\/18\/osaic-added-22b-in-assets-in-2023\/","title":{"rendered":"Osaic Added $22B in Assets in 2023"},"content":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/feeds.feedblitz.com\/-\/863575376\/0\/thinkadvisor\/\"><img decoding=\"async\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2021\/04\/Price_Jamie_AdvisorGroup_640x640.jpg\" class=\"media_thumbnail\"><\/a><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/images.thinkadvisor.com\/contrib\/content\/uploads\/sites\/415\/2021\/04\/Price_Jamie_AdvisorGroup_640x640.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"first-para\"><span>Osaic, formerly Advisor Group, said it added about $22 billion in client assets in 2023 to its roughly $500 billion in total assets.<\/span><\/p>\n<p><span>That\u2019s down sharply from the prior year, when the firm brought on <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/advisor-group-reports-addition-of-84-2-billion-in-total-client-assets-and-1-800-financial-advisors-to-its-network-in-2022--301735151.html\"><span>$84.2 billion in client assets<\/span><\/a><span> and 1,800 financial advisors <\/span><span>through acquisitions and recruiting \u2014 including the purchase of American Portfolios Financial Services, which had $40 billion of client assets in mid-2022.<\/span><\/p>\n<p><span>Osaic, though, is&nbsp;gearing up to&nbsp;assimilate&nbsp;advisors from its <\/span><a href=\"https:\/\/www.thinkadvisor.com\/2023\/12\/14\/osaic-to-buy-108b-wealth-unit-from-lincoln-financial\/\"><span>$700 million acquisition<\/span><\/a><span>&nbsp;announced in December of two wealth management firms from Lincoln Financial Group, which include <\/span><span>about 1,450 advisors and $108 billion in client assets. It says these advisors should join Osaic by June 30, \u201cfollowing the close of the transaction which is subject to regulatory approval.\u201d<\/span><\/p>\n<p><span>In addition, Osaic Institutions added 11 bank and credit union relationships nationwide last year.&nbsp;<\/span><\/p>\n<p><span>&nbsp;\u201d2023 was an eventful and exciting year for our firm,\u201d Osaic President &amp; CEO Jamie Price&nbsp;said in a statement. \u201cThe appeal of our new value proposition can be seen in the record recruiting we\u2019ve seen since the new brand was launched [in June].\u201d<\/span><\/p>\n<p><span>The firm is in the process of consolidating seven separate wealth firms into a single entity. It plans to continue this effort in 2024 by integrating Woodbury Financial Services this month.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Osaic, formerly Advisor Group, said it added about $22 billion in client assets in 2023 to its roughly $500 billion in total assets. That\u2019s down sharply from the prior year, when the firm brought&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":21281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1],"jetpack_featured_media_url":"https:\/\/blog.lifeinsurance-orleans.ca\/wp-content\/uploads\/2024\/01\/osaic-added-22b-in-assets-in-2023.jpg","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21280"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=21280"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/21280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media\/21281"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=21280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=21280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=21280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}