{"id":20015,"date":"2020-10-21T09:00:18","date_gmt":"2020-10-21T13:00:18","guid":{"rendered":"https:\/\/www.benefitscanada.com\/news\/xxx-151320"},"modified":"2020-10-21T09:00:18","modified_gmt":"2020-10-21T13:00:18","slug":"robust-communications-campaign-leads-to-award-for-tmx-group","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2020\/10\/21\/robust-communications-campaign-leads-to-award-for-tmx-group\/","title":{"rendered":"Robust communications campaign leads to award for TMX Group"},"content":{"rendered":"
\n
<\/div>\n<\/p><\/div>\n

Melissa Dunne<\/span> | October 21, 2020 <\/p>\n

TMX Group Ltd.\u2019s robust communications campaign for its long-standing employee share purchase plan led to a win in the benefits plan communications category at Benefits Canada<\/em>\u2018s 2020 Workplace Benefits Awards on Oct. 16.<\/p>\n

In April 2020, the financial services company branded its ESPP with the slogan \u201cThink like an owner, be an owner,\u201d encouraging an ownership mentality among staff. The plan, which was introduced in 2002, also aims to provide meaningful financial rewards and engage employees with the financial markets in which the company operates.<\/p>\n

\u201cWe\u2019ve been really thoughtful and deliberate about how often we speak about the program [and] who promotes it,\u201d says Karin Adams, interim senior vice-president and group head of human resources at TMX Group. \u201cThis program has significant senior leadership support, so it isn\u2019t just a program [human resources] is launching \u2014 our [chief executive officer] talks about it extensively; it\u2019s featured in our all-employee meetings; our CEO has been doing video messages throughout the pandemic and spends a whole section talking about the ESPP and its advantages.\u201d<\/p>\n

Read: Back to basics on employee share purchase plans<\/a><\/strong><\/p>\n

\n
\n
\n

All permanent full-time and regular part-time employees are eligible to participate. They can join the plan during any trading window by contributing a percentage of their regular pay. TMX Group also contributes an additional 50 per cent of the dollar amount contributed \u2014 enabling employees to accelerate their share ownership and signalling the importance that the company places on equity participation.<\/p>\n

When shares are deposited into an employee\u2019s share account, the employee owns them; there\u2019s no vesting period. The company also facilitates automatic reinvestment of dividends so employees can continue to grow their ownership level automatically.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Through its communications campaign. TMX Group used several mediums, including its intranet, employee-facing digital screens, computer lock screens, video and employee events, wellness fairs, town halls and live Q&As.<\/p>\n

Read: L\u2019Or\u00e9al Group launches new global employee share purchase plan<\/a><\/strong><\/p>\n

\u201cWe really come at it in a multi-faceted way of consistent messaging and through a variety of mediums,\u201d says Adams. \u201cAnd we really try to enhance understanding to get people seeing the benefits of it. So it\u2019s not just an email saying, \u2018We have an ESPP, join it.\u2019 We do a lot of visual interests like infographics and examples and showing [employees] how the value of a share can grow.\u201d<\/p>\n

The strategy has paid off, with 88 per cent of TMX Group\u2019s staff in Canada and the U.S. currently participating in the ESPP as it works toward its ultimate goal of 100 per cent participation.<\/p>\n

\u201c[The ESPP] has a ton of traction, a lot of excitement and employees, at the end of the day, have really benefitted from it,\u201d she says. \u201cEven if I look at a short timeframe like 2018 to 2019, if you enrolled in the program in 2018, by the end of 2019, the value of your shares had increased 60 per cent.<\/p>\n

\u201cSo it\u2019s a really great tool for us to share wealth accumulation with our staff. And particularly during the pandemic, it\u2019s been a nice piece to launch in support of financial well-being and a good news story and making people feel like they have earnings potential with TMX.\u201d<\/p>\n

Read a full list of the 2020 Workplace Benefits Awards winners<\/a>.<\/strong><\/p>\n

Read the full article at BenefitsCanada.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Melissa Dunne | October 21, 2020 TMX Group Ltd.\u2019s robust communications campaign for its long-standing employee share purchase plan led to a win in the benefits plan communications category at Benefits Canada\u2018s 2020 Workplace Benefits Awards on Oct. 16. In...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/20015"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=20015"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/20015\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=20015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=20015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=20015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}