{"id":19547,"date":"2020-09-14T15:15:51","date_gmt":"2020-09-14T19:15:51","guid":{"rendered":"https:\/\/www.benefitscanada.com\/news\/omers-participates-in-funding-round-for-canadian-competitive-intelligence-company-149808"},"modified":"2020-09-14T15:15:51","modified_gmt":"2020-09-14T19:15:51","slug":"omers-participates-in-funding-round-for-canadian-competitive-intelligence-company","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2020\/09\/14\/omers-participates-in-funding-round-for-canadian-competitive-intelligence-company\/","title":{"rendered":"OMERS participates in funding round for Canadian competitive intelligence company"},"content":{"rendered":"<div class=\"alignleft clearfix\">\n<div class=\"wp-caption feature-image alignleft\"> <img decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"263\" src=\"https:\/\/www.benefitscanada.com\/wp-content\/uploads\/2019\/11\/90993040_l-350x263.jpg\" class=\"attachment-feature size-feature wp-post-image\" alt=\"Copyright: 123rf_Vasin Leenanuruksa\" title=\"OMERS participates in funding round for Canadian competitive intelligence company\"> <\/div>\n<\/p><\/div>\n<p class=\"byline\"> <span>Staff <\/span>&nbsp;|&nbsp;September 14, 2020 <\/p>\n<p>The Ontario Municipal Employees Retirement System\u2019s venture capital arm, OMERS Ventures, is participating in a series-A funding round for Klue, a Vancouver-based competitive enablement company, which it also backed at the seed stage.<\/p>\n<p>Klue helps companies better understand their competition by collecting and curating competitive intelligence, combining information available on the Internet with knowledge from the company\u2019s employees.<\/p>\n<p>\u201cThe company has created a way to use the latest machine learning to track and curate information that will immediately give a company\u2019s sales teams, customer service reps, account managers or product marketers the upper hand,\u201d said Eugene Lee, an investor at OMERS Ventures, in an online statement.<\/p>\n<p><strong>Read:&nbsp;<a href=\"https:\/\/www.benefitscanada.com\/news\/omers-ventures-boosts-funding-to-health-benefits-technology-startup-83072\">OMERS Ventures boosts funding to health benefits technology startup<\/a><\/strong><\/p>\n<p>OMERS Ventures was joined in the $15-million, series-A funding round&nbsp; by other investors including funding round leader Craft Ventures, Rhino Ventures, BDC Venture Capital and several angel investors.<\/p>\n<p>\u201cFor years now businesses have had a problem: how do they tap into useful data from across the company and the market to the benefit of their business?,\u201d said Lee. \u201cFor a while, it was called big data. Then it was business intelligence. Whatever label you choose to give it, the challenge has remained: what good is intelligence if it is siloed, inconsistent and out of date? Tackling the issue of how to gather and apply data in a way that meaningfully impacts your business\u2019s bottom line is exactly where Klue comes in.\u201d<\/p>\n<p>The latest investment will help the company accelerate product and machine learning development.<\/p>\n<p><strong>Read:&nbsp;<a href=\"https:\/\/www.benefitscanada.com\/investments\/equities\/omers-ventures-closes-third-vc-fund-with-300m-in-commitments-97744\">OMERS Ventures closes third fund with $300M in commitments<\/a><\/strong><\/p>\n<p> <a href=\"https:\/\/www.benefitscanada.com\/news\/omers-participates-in-funding-round-for-canadian-competitive-intelligence-company-149808\">Read the full article at BenefitsCanada.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Staff &nbsp;|&nbsp;September 14, 2020 The Ontario Municipal Employees Retirement System\u2019s venture capital arm, OMERS Ventures, is participating in a series-A funding round for Klue, a Vancouver-based competitive enablement company, which it also backed at&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/19547"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=19547"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/19547\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=19547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=19547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=19547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}