{"id":19431,"date":"2020-09-01T16:32:16","date_gmt":"2020-09-01T20:32:16","guid":{"rendered":"https:\/\/insurancenewsnet.com\/?post_type=innarticle&p=5768556"},"modified":"2020-09-01T16:32:16","modified_gmt":"2020-09-01T20:32:16","slug":"need-for-life-insurance-heightened-by-the-global-pandemic","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2020\/09\/01\/need-for-life-insurance-heightened-by-the-global-pandemic\/","title":{"rendered":"Need For Life Insurance Heightened By The Global Pandemic"},"content":{"rendered":"


\n<\/span>
\n<\/span>
\n<\/span>
\n<\/span>
\n<\/span><\/p>\n

\n

Courtesy of LIMRA<\/strong><\/p>\n

One thing that the COVID-19 pandemic has made clear is that life is fragile and a person\u2019s financial situation can change very quickly.<\/p>\n

Yet, despite the fact that people generally recognize the value of life insurance, LIMRA research shows 46% of Americans are uninsured and many more do not have enough coverage. Before the pandemic, nearly 1 in 3 families said they would face financial challenges within a month if the primary wage earner died.<\/p>\n

Every September, the industry \u2014 led by Life Happens \u2014 comes together to sponsor Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance.<\/p>\n

\u201cLIMRA is proud to support LIAM and help raise consumer awareness about the vital role life insurance plays in protecting families\u2019 financial security,\u201d said Gina Birchall, chief operating officer, LL Global. \u201cOur research shows life insurance ownership has declined over the past 10 years. Campaigns like LIAM help ensure consumers understand the value of life insurance and take steps to obtain the coverage they need.\u201d<\/p>\n

\n
Advertisement<\/div>\n

<\/a><\/div>\n

According to LIMRA\u2019s July consumer sentiment study, life insurance owners are more likely than non-owners to worry about having adequate coverage (64% versus 51%) as a result of COVID-19, and nearly 3 in 5 people expressing heightened need for life insurance today are current owners.<\/p>\n

In the latest episode of LIMRA Unplugged<\/a>, LIMRA asked industry leaders for their perspectives on the importance of life insurance. Conor Murphy, executive vice president and chief operating officer, Brighthouse Financial; Barbara Turner, president and chief operating officer, Ohio National Financial Services; and Dave Wilken, president of the Life Insurance Business, Global Atlantic Financial Group answer important questions including:<\/p>\n

\u2022 Why should people own life insurance?
\u2022 How much life insurance is enough?
\u2022 What are some of the common misconceptions around life insurance?<\/p>\n

They will also explore how their respective companies are helping people understand the value and security of owning life insurance.<\/p>\n<\/div>\n

Read the original article at insurancenewsnet.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Courtesy of LIMRA One thing that the COVID-19 pandemic has made clear is that life is fragile and a person\u2019s financial situation can change very quickly. Yet, despite the fact that people generally recognize...<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/19431"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=19431"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/19431\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=19431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=19431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=19431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}