{"id":19425,"date":"2020-09-01T08:45:33","date_gmt":"2020-09-01T12:45:33","guid":{"rendered":"https:\/\/www.benefitscanada.com\/benefits\/communication\/connect-to-employees-through-the-clutter-with-short-digital-communications-149405"},"modified":"2020-09-01T08:45:33","modified_gmt":"2020-09-01T12:45:33","slug":"connect-to-employees-through-the-clutter-with-short-digital-communications","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2020\/09\/01\/connect-to-employees-through-the-clutter-with-short-digital-communications\/","title":{"rendered":"Connect to employees through the clutter with short, digital communications"},"content":{"rendered":"
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Tom Milne<\/a> | September 1, 2020 <\/p>\n

How long is your attention span? Be honest and think back to the last time you received an email about your employee benefits and didn\u2019t tune out just a little bit. Now think about your intended audience and where their heads are at these days.<\/p>\n

The reality is, most people now have an attention span that\u2019s better suited to the length of a TikTok video. We\u2019ve gone from 140 characters on Twitter to single image infographics, all in the hope of holding an eyeball for that extra second. Before you know it, we\u2019ll be back to hieroglyphics. While the ancient Egyptians may not have had the written word, maybe they already knew a picture was worth 1,000. Better yet, maybe the most basic form of written\/visual communications just yields better understanding.<\/p>\n

People in marketing get it \u2014 they\u2019ve mastered the art of using visuals and short, direct content to drive messages home. Most video advertisements on social media no longer need sound. By distilling their content down to the most basic form of written\/visual communications, they improve their chances of delivering their message in a short period of time.<\/p>\n

Read: Innovative benefits communication nets award for WSP Canada<\/a><\/strong><\/p>\n

As human resources, benefits and pension professionals, we often make the mistake of thinking that long-winded sentences with big words help provide more context. Yes, employee benefits are complicated, but if creating understanding is the ultimate goal, then we should really get back to the basics.<\/p>\n

Here are a few things for employers to think about as they craft their next benefits communication:<\/p>\n