{"id":17515,"date":"2019-11-13T15:15:02","date_gmt":"2019-11-13T20:15:02","guid":{"rendered":"https:\/\/www.benefitscanada.com\/news\/half-of-canadians-consider-employers-commitment-to-charity-community-survey-138875"},"modified":"2019-11-13T15:15:02","modified_gmt":"2019-11-13T20:15:02","slug":"half-of-canadians-consider-employers-commitment-to-charity-community-survey","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2019\/11\/13\/half-of-canadians-consider-employers-commitment-to-charity-community-survey\/","title":{"rendered":"Half of Canadians consider employer\u2019s commitment to charity, community: survey"},"content":{"rendered":"
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Staff<\/span> | November 13, 2019<\/p>\n

Half (50 per cent) of employees said they considered their employer\u2019s reputation for charitable and community work before accepting their position, according to a new survey by Imagine Canada.<\/p>\n

Its annual corporate community investment report, which surveyed more than 1,500 private sector employees, found 28 per cent of employee respondents would be willing to take a pay decrease to work for a company more strongly committed to community service.<\/p>\n

Read: How to tie workplace philanthropy into employee engagement, wellness<\/a><\/strong><\/p>\n

Among employee respondents who believe their company is highly committed to community, 86 per cent said they\u2019re extremely or very likely to stay in their job for the next two years. More than half (59 per cent) said they\u2019re very likely to recommend their company to others. And 47 per cent said they strongly agree they share a common social purpose with their company.<\/p>\n

\u201cThis report sends a nuanced message,\u201d says Bruce MacDonald, president and chief executive officer at Imagine Canada. \u201cEmployees who believe their company is genuinely committed to community are more likely to stay; more likely to be loyal; more likely to share common purpose and more likely to recommend their company to others. But the research also shows businesses don\u2019t get these benefits unless community investment is done well. The commitment to creating social value must be authentic and deeply embedded in a corporation\u2019s DNA. Dabbling in donations won\u2019t influence employees.\u201d<\/p>\n

Read: <\/strong>Fidelity Investments rolls out charitable giving program for employers<\/a><\/strong><\/p>\n

Among employees who work for companies with payroll deduction programs, employee donation matching and giving campaigns, 79 per cent said they donate to charity compared to 47 per cent of those with no workplace donation programs. As well, 76 per cent of survey respondents said they now regularly support a charity they learned about at work.<\/p>\n

\u201cSocially committed corporations and their employees are a bulwark against the social deficit,\u201d said MacDonald. \u201cVisionary corporate leaders are recognizing community investment as the means to attracting the workforce of tomorrow.\u201d<\/p>\n

Read the full article at BenefitsCanada.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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