{"id":15049,"date":"2019-05-29T16:57:30","date_gmt":"2019-05-29T20:57:30","guid":{"rendered":"https:\/\/insurance-journal.ca\/article\/equisoft-and-humania-team-up-on-new-platform-to-promote-5575-product\/"},"modified":"2019-05-29T16:57:30","modified_gmt":"2019-05-29T20:57:30","slug":"equisoft-and-humania-team-up-on-new-platform-to-promote-5575-product","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2019\/05\/29\/equisoft-and-humania-team-up-on-new-platform-to-promote-5575-product\/","title":{"rendered":"Equisoft and Humania team up on new platform to promote 5575 product"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"http:\/\/insurance-journal.ca\/media\/photologue\/photos\/lcap_courriels.png\" class=\"ff-og-image-inserted\"><\/div>\n<p><strong>Equisoft<\/strong> announced on May 29 the launch of a targeted email marketing platform for financial advisors, developed in collaboration with <strong>Humania Assurance<\/strong> to promote the insurer&#8217;s 5575 product.<\/p>\n<p>The platform integrates directly with <em>Kronos Finance<\/em>, a Customer Relationship Management software (CRM). It can be activated and used by the advisor directly in the CRM, on an opt-in basis.<\/p>\n<p><a href=\"https:\/\/insurance-journal.ca\/article\/humania-assurance-revamps-a-critical-illness-product-to-target-baby-boomers\/\">Launched in November<\/a>, Humania Assurance&#8217;s 5575 is a web\u2013based critical illness insurance product for Canadians aged 55 and 75.<\/p>\n<p>&#8220;This collaboration with Equisoft is truly in line with our strategy to leverage interactive and intelligent technologies to provide advisors and their clients with innovative, simple and effective solutions,&#8221; said <strong>St\u00e9phane Rochon<\/strong>, President and Chief Executive Officer at Humania Assurance. &#8220;By activating the tool, the advisor has access to a state-of the-art platform that is automatically populated with customer data, and can launch, in just a few clicks, an email campaign based on their target client profile.&#8221;<\/p>\n<h5>Puts advisor at the center of the transaction<\/h5>\n<p>&#8220;This new integration between Equisoft&#8217;s CRM platform and Humania&#8217;s eApp software is one of the first prospect-to-policy and direct-to-consumer technology integrations that puts the advisor at the center of the purchase transaction,&#8221; said <strong>Fran\u00e7ois Levasseur<\/strong>, Senior Vice President, Canada at Equisoft.<\/p>\n<p> <a href=\"https:\/\/insurance-journal.ca\/article\/equisoft-and-humania-team-up-on-new-platform-to-promote-5575-product\/\">Read the original article at insurance-journal.ca <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Equisoft announced on May 29 the launch of a targeted email marketing platform for financial advisors, developed in collaboration with Humania Assurance to promote the insurer&#8217;s 5575 product. The platform integrates directly with Kronos&#46;&#46;&#46;<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/15049"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=15049"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/15049\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=15049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=15049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=15049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}