{"id":13276,"date":"2018-12-20T11:35:33","date_gmt":"2018-12-20T16:35:33","guid":{"rendered":"http:\/\/lifeinsurance-orleans.ca\/Life-Insurance-Blog\/days-of-just-selling-life-insurance-coming-to-an-end-analyst-says\/"},"modified":"2018-12-20T11:35:33","modified_gmt":"2018-12-20T16:35:33","slug":"days-of-just-selling-life-insurance-coming-to-an-end-analyst-says","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2018\/12\/20\/days-of-just-selling-life-insurance-coming-to-an-end-analyst-says\/","title":{"rendered":"Days Of Just Selling Life Insurance \u2018Coming To An End,\u2019 Analyst Says"},"content":{"rendered":"
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Holistic planning and financial wellness are two of the themes that life insurance agents can expect to see in their business in 2019, according to an industry analyst.<\/p>\n

\u201cI think the pressure on the agent is to be more to their clients. The theme is financial wellness,\u201d said Ed Majkowski, Americas Insurance Sector and Advisory Leader at EY.<\/p>\n

\u201cThe days of just selling life insurance are coming to an end. Right now, clients want to have a more holistic conversation about financial well-being.\u201d<\/p>\n

EY\u2019s 2019 Insurance Outlook predicts an increasing focus on technology and the client experience as well as a greater emphasis on financial wellness.<\/p>\n

The challenge for agents, Majkowski said, is \u201cHow do I continue to do what I\u2019m really good at \u2013 life insurance \u2013 but also be more for my client?\u201d<\/p>\n

\u201cLife insurance carriers are really good at developing great products and getting those products out into the market. But I think the agents have to keep finding new ways to reach clients and to be more focused on their overall financial picture.\u201d<\/p>\n

The industry must make their products easier for consumers to understand, Majkowski said. In addition, agents must take on the role of educator.<\/p>\n

\u201cAgents must keep educating their clients that life insurance is one part of the puzzle of their financial well-being,\u201d he said.<\/p>\n

The customer experience \u201cis a big deal,\u201d he said.<\/p>\n

\u201cCarriers must improve how they interact with consumers. As people get used to typing a few words into Google and getting answers, life insurers are still working on getting information to consumers faster.\u201d<\/p>\n

Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents’ association and was an award-winning newspaper reporter and editor. Contact her at<\/em>Susan.Rupe@innfeedback.com<\/em><\/a>. Follow her on Twitter @INNsusan.<\/em><\/span><\/p>\n

\u00a9 Entire contents copyright 2018 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.<\/strong><\/span><\/p>\n

The post Days Of Just Selling Life Insurance \u2018Coming To An End,\u2019 Analyst Says<\/a> appeared first on InsuranceNewsNet<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Holistic planning and financial wellness are two of the themes that life insurance agents can expect to see in their business in 2019, according to an industry analyst. \u201cI think the pressure on the...<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/13276"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=13276"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/13276\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=13276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=13276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=13276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}