{"id":11906,"date":"2018-09-12T15:58:19","date_gmt":"2018-09-12T19:58:19","guid":{"rendered":"http:\/\/lifeinsurance-orleans.ca\/Life-Insurance-Blog\/sma-insurtech-naming\/"},"modified":"2018-09-12T15:58:19","modified_gmt":"2018-09-12T19:58:19","slug":"sma-insurtech-naming","status":"publish","type":"post","link":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/2018\/09\/12\/sma-insurtech-naming\/","title":{"rendered":"What\u2019s in a Name? The Art of InsurTech Naming"},"content":{"rendered":"<div>\n<p>New SMA Blog by Mark Breading, Partner, Strategy Meets Action Boston, MA (Sept. 12, 2018) \u2013 What is it with InsurTech brand names? Among the InsurTechs SMA is tracking (well over 1,000) are a wide range of names ranging from the clever to the practical to the bizarre. Having personal experience with naming, I can&#8230;  Read more \u00bb<\/p>\n<p>The post What\u2019s in a Name? The Art of InsurTech Naming appeared first on Insurance-Canada.ca.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New SMA Blog by Mark Breading, Partner, Strategy Meets Action Boston, MA (Sept. 12, 2018) \u2013 What is it with InsurTech brand names? Among the InsurTechs SMA is tracking (well over 1,000) are a&#46;&#46;&#46;<\/p>\n","protected":false},"author":578,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/11906"}],"collection":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/comments?post=11906"}],"version-history":[{"count":0,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/posts\/11906\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/media?parent=11906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/categories?post=11906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lifeinsurance-orleans.ca\/index.php\/wp-json\/wp\/v2\/tags?post=11906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}